Digital Marketing Training:
Digital Marketing Certification Course: Get Certified in Digital Marketing
FREE Certification Course
Develop a human-centered, inbound-first digital marketing strategy with HubSpot Academy’s Digital Marketing Certification Course. Discover how to create compelling content for users and search engines alike. Gain expertise in diverse digital marketing topics like SEO, social media, email, and more!
Who is this for?
- Small business owners looking for an introduction to digital marketing and business growth strategies
- Marketing managers looking to upscale their digital marketing expertise through gaining skills in advertising, SEO, social media, and many more
- Individuals interested in getting certified in digital marketing essentials
What you'll learn
- Create a solid digital marketing strategy to grow an online presence and following for your business
- Optimize your website for humans and search engines alike
- Build out your email, social media, and advertising strategies to get your business message to a wider audience
Includes
1 Certification 11 Lessons 37 Videos 11 Quizzes - 5 hr 25 min
Contact Management Content Marketing Email Marketing Lead Generation Search Engine Optimization (SEO) Social Media Inbound Marketing Reporting & Performance
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
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Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
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Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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Abigael Donahue
Abigael the former content manager of HubSpot Academy. With a passion for reading and writing, she's committed to making the world more human and connected — one word at a time.
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Matthew Howells-Barby
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
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Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
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Beth Dunn
HubSpot product content strategy lead. Manager of HubSpot's global team of UX writers and content designers. Founder and editor of HubSpot's internal company newsletter, The WIN. Advisor and mentor to rising writers and leaders within and outside the company.
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Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
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Jami Oetting
Jami Oetting leads HubSpot's Content Strategy team, which focuses on creating multimedia, multi-platform content campaigns. Previously, she was the section editor of Agency Post, a blog acquired by HubSpot in 2013. She likes nice words and a perfectly placed semicolon, and she spends too much time thinking about media, marketing, and coffee. Jami graduated from the University of Missouri’s Journalism School.
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Rollo Wenlock
Rollo the co-founder and CEO of Wipster, a tech startup that is revolutionizing how video is created. Rollo gets enthusiastic about ideas and either make a film about it, or make a company to support it.
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Julia Farina
Julia is the VP of Marketing at Wipster, a tech startup that is revolutionizing how video is created. She’s excited and curious about where creative video and marketing strategy intersect.
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Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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Jason Hsaio
Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand…
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Bruno Cardinali
Bruno Cardinali is the Head of Marketing for Popeyes Louisiana Kitchen in North America. Prior to joining Popeyes, Bruno was the Head of Marketing for Latin America for Burger King, also part of the RBI portfolio. And prior to joining RBI, Bruno held several marketing roles at Unilever in Brazil, Mexico, Australia and United States for nearly 15 years. Beyond the recent success of Popeyes’ new chicken sandwich, Bruno led many other award-winning campaigns like: “Traffic Jam Whopper” in Mexico…
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Samarah Daher
Samarah Daher serves as the VP Media Operations, Video for Refinery29.
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Mari Smith
Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker,…
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Nicole Votolato Montgomery
Nicole Votolato Montgomery is an Associate Professor of Marketing at the McIntire School of Commerce. She is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies…
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Chad Rogers
Chad Rogers is the CRO and Founder of Lemonlight Media, an on-demand video agency focused on producing performance creative at scale. With over 10 years of experience in both entertainment and adtech, he is a trusted voice in the space of video marketing and a regular speaker at Hubspot's Inbound Conference.
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Ai Addyson-Zhang
Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an independent and progressive school that prepares children for the future. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into the classroom to enhance student learning outcomes. Ai’s work has been featured in Forbes, Entrepreneur,…
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Emilie Lewis
Emilie Lewis is a social media and communications professional who works in greater Boston. She has a Bachelor's degree in Creative Writing from Goucher College and a Master's degree in Gender/Cultural Studies from Simmons University. A voracious reader, she is also a feminist whose work has been published by Routledge.
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Dennis Yu
Dennis Yu is Co-Founder and Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing, and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News. Dennis co-authored "Facebook Nation," a textbook taught in over 700 colleges and universities.
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Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.
Curriculum
Welcome to the Digital Marketing Certification Course
Lesson - 8 min
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Digital Marketing Fundamentals
Lesson - 30 min
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Building a Content Creation Framework
Lesson - 36 min
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How to Find the SEO Strategy that Fits Your Business
Lesson - 17 min
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Improving Website Performance
Lesson - 29 min
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Creating Quality Blog Content Your Audience Loves to Read and Share
Lesson - 52 min
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How to Create a Successful Video Marketing Strategy
Lesson - 33 min
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Developing a Social Media Strategy
Lesson - 54 min
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Introduction to Paid Search Advertising
Lesson - 18 min
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Creating a High-Performing Email
Lesson - 37 min
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Digital Marketing Certification Course Next Steps
Lesson - 11 min
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