Digital Marketing Training:
Digital Marketing Certification Course: Get Certified in Digital Marketing
Develop a human-centered, inbound-first digital marketing strategy with HubSpot Academy’s Digital Marketing Certification Course. Discover how to create compelling content for users and search engines alike. Gain expertise in diverse digital marketing topics like SEO, social media, email, and more!
Who is this for?
- Small business owners looking for an introduction to digital marketing and business growth strategies
- Marketing managers looking to upscale their digital marketing expertise through gaining skills in advertising, SEO, social media, and many more
- Individuals interested in getting certified in digital marketing essentials
What you'll learn
- Create a solid digital marketing strategy to grow an online presence and following for your business
- Optimize your website for humans and search engines alike
- Build out your email, social media, and advertising strategies to get your business message to a wider audience
Includes
Contact Management Content Marketing Email Marketing Lead Generation Search Engine Optimization (SEO) Social Media Inbound Marketing Reporting & Performance
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jonathan Hunt
Jonathan Hunt is a seasoned marketing executive with over 15 years of experience in driving brand and customer growth for leading media companies. Currently serving as the VP of Media at HubSpot, he spearheads a team that reaches over 70 million people monthly. Jonathan has a diverse background, having worked with top-tier brands like Vice Media and National Geographic, where he led innovative marketing and digital strategies. His expertise spans various domains including advertising, digital…
Darci Wagner
Assistant Professor of Instruction in Marketing BA, MBA, DBA Classes - Consumer Behavior, Digital Marketing, and Marketing Principles Faculty Advisor for Ohio Digital Marketing Agency Founder/Consultant for Optimal Planning Solutions
Elisia Carr
Elisia Carr is a marketing manager and visual design pro currently shaping the brand and creative initiatives at Captivate Collective, a customer advocacy consultancy. A fanatical graphic designer, she brings energy, creativity, and an eye for detail to every project. From crafting event experiences that wow to ensuring branding consistency across every touchpoint, Elisia is all about making an impact.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Curriculum
Welcome to the Digital Marketing Certification
Lesson - 8 min
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Lesson instructor: Christine Lee Learn more about the Digital Marketing Certification.
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Digital Marketing Fundamentals
Lesson - 26 min
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Lesson instructor: Christine Lee When it comes to attracting leads, engaging customers, and gaining that competitive advantage, digital marketing is vital for your business and brand awareness. While most brands have a website, those that don't typically maintain a social media presence or implement a digital ad strategy. Consumers now expect and rely on digital content and marketing as a way to learn about brands. To be competitive as a business, you'll need to embrace digital marketing. With so many options and strategies available, digital marketing allows you to get creative and experiment with a variety of marketing tactics — no matter your budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and your customers.
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Consumer Behavior and Psychology in Digital Spaces
Lesson - 29 min
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Lesson instructor: Christine Lee Ever wonder why we click, buy, or scroll the way we do online? This lesson dives into the world of consumer behavior and marketing psychology in digital spaces. You'll explore the key concepts, recognize psychological drivers, and identify major trends that shape how consumers behave online. Additionally, you’ll learn how these trends impact omnichannel marketing practices. By the end of this lesson, you'll be able to identify design concepts grounded in consumer behavior and marketing psychology. Unlock the secrets behind consumer decision-making in digital spaces and discover how you can create effective marketing strategies.
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Building Ethical Digital Marketing Strategies
Lesson - 14 min
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Lesson instructor: Jenn Sanchez Ethics form the foundation of successful digital marketing, helping brands build trust and lasting relationships with their audience. Consumers expect more than just great products, they expect brands to respect their privacy, communicate honestly, and honor inclusivity. In this lesson, you’ll explore in detail the critical components of ethical digital marketing from privacy and data protection to honest communication and fair competition. You’ll learn how to safely collect, store, and use customer data through transparent consent practices and secure data handling. You’ll explore why truthful marketing is crucial for brand credibility, examine the impact of misleading messages, and distinguish between ethical and unethical advertising practices. By the end of this lesson, you’ll have a clear understanding of the values and daily actions that set your brand apart. You’ll be ready to apply ethical standards in your marketing campaigns, helping you to grow trustworthy relationships with your audience.
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Creating a Digital Presence with Ads and Social Media
Lesson - 32 min
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Lesson instructor: Crystal King Explore both organic and paid social media strategies essential for success in digital marketing. You'll learn how to select the most effective social media platforms for your audience, develop engaging content strategies, cultivate thriving communities, and implement effective advertising campaigns. By mastering these skills, you'll increase your brand visibility, create valuable connections with your audience, and drive measurable growth in your online presence.
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Creating a Digital Presence with Content Marketing and SEO
Lesson - 20 min
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Lesson instructor: Jenn Sanchez Integrating content marketing with SEO is essential for enhancing your brand's online presence. In this lesson, you’ll discover how content marketing and SEO work together to boost your digital presence, increase your website traffic, and strengthen your brand’s reach. You’ll explore the key components of combining user experience (UX) with SEO. These include pages that are fast-loading and mobile-friendly, content that is structured, and experiences that are personalized and encourage cross-platform sharing. Additionally, you’ll dive into keyword-driven content creation by identifying high-impact keywords that resonate with your target audience and align with your business objectives. Finally, you'll learn how to craft an SEO content marketing strategy by setting clear goals for maximum ROI. This involves maintaining consistency in creating and publishing content, as well as strategically promoting your content across various channels.
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Anchoring Your Digital Marketing Strategy Through Your Website
Lesson - 13 min
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Lesson instructor: Jenn Sanchez Your website serves as a central product in omnichannel marketing efforts, connecting your brand with customers wherever they are. By establishing and optimizing your online presence, you attract more qualified leads, build brand credibility, expand your reach, and strengthen your search engine visibility. In this lesson, you'll learn how your website can become your most powerful digital marketing tool. You’ll discover how a well-designed website can do more than just attract visitors. It also keeps them engaged, boosts your brand’s credibility, and drives more conversions. Additionally, you'll explore how to use data to improve your site's performance and make smarter marketing decisions. Finally, you’ll gain the knowledge to develop a website-centered marketing strategy that establishes a strong online presence and drives your business forward.
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Sustaining Digital Marketing Through Emails
Lesson - 22 min
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Lesson instructor: Christine Lee Email marketing is a key channel in digital marketing. However, fully maximizing this channel requires more than just strong email campaigns. Intentionally leveraging email marketing can bolster your other digital marketing channels. This will empower you to create a comprehensive digital marketing strategy that effectively generates leads and drives conversions. In this lesson, you’ll learn how to use email marketing to drive better results for your website, content marketing, SEO, and social media.
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AI as a Strategic Advantage in Digital Marketing
Lesson - 37 min
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Lesson instructor: Crystal King AI is revolutionizing digital marketing, empowering businesses to achieve greater efficiency, deeper personalization, and enhanced performance at scale. This lesson clarifies AI's role, showing marketers how to leverage its power strategically. You’ll discover how AI helps marketers achieve better results through actionable insights, real-world examples, and practical applications.
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Digital Marketing Certification Course Next Steps
Lesson - 6 min
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Lesson instructor: Justin Champion Learn what to do once you finish the Digital Marketing Course.
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Course transcript
Digital Marketing Certification Course: Introduction Video [Transcript]
Hey there, I'm Justin with HubSpot Academy and welcome to the digital marketing certification course. Chances are, you're here to learn how to grow your business online. Before we get started you may be asking yourself, what's the difference between inbound marketing and digital marketing?
Digital marketing is any kind of marketing that happens on a digital platform. Whether it's on your website, your social media, or through email, it's digital marketing. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It's a way to market by using digital marketing tactics that draw in qualified leads rather than blasting a message out to a mass audience.
What you'll be learning in this course is how to become an effective digital marketer with an inbound first mindset. Keeping this in mind, we'll be referencing the inbound methodology throughout the course and how it relates to the topic you're learning.
The inbound methodology is a method for growing an organization by building lasting relationships with people and helping them reach their goals because when your customers succeed, you succeed. Now let's review what you're going to learn in this course. This course offers 14 lessons that will equip you with the information needed to get started with creating a digital marketing plan for your business. By the end of this course, you'll know how to approach your digital marketing plan in a human and helpful way, build a content creation framework, optimize your website for search engines, create content that both humans and search engines will love, promote your content using paid and unpaid tactics, build a social media strategy and measure and analyze your efforts.
As you can see digital marketing spans many different topics. From SEO and content creation to paid media and reporting. This course will teach you the fundamentals of how to get started. However, if your goal is to truly master the art of digital marketing, then we encourage you to complete the digital marketing strategy learning path. This learning path is a compilation of 10 digital marketing focus courses that are meant to help you develop an in-depth understanding of each topic related to digital marketing, and plan, manage and implement integrated multichannel campaigns. To help you track your progress we created a checklist. This checklist includes a link to each course included in the learning path, an overview of the training, and an estimated amount of time on how long it would take to complete. So, it's time to get after it. Enjoy the digital marketing certification course!
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