Instagram Training:

Instagram Marketing and Ads Course

FREE Course

Turn your Instagram account into a powerful marketing tool with this HubSpot Academy course! Learn how to optimize your business profile, develop compelling content, and analyze your performance. Enhance your promotional strategy through creating Instagram ads that drive clicks and conversions.

Who is this for?
  • Marketing managers looking to upscale their digital marketing expertise
  • Influencers and social media marketers looking to broaden their Instagram marketing skills
  • Small business owners interested in learning how to use Instagram for business growth
What you'll learn
  • Build a successful Instagram marketing strategy that delivers real results for your business
  • Create visually appealing and engaging content that resonates with your audience
  • Use Instagram's features to nurture your community and build a bigger audience
  • Create an effective Instagram ad campaign using Meta Business Manager and optimize them for maximum click-through rates and conversions.
Includes
  • 6 Lessons
  • 18 Videos
  • 5 Quizzes
  • 2 hr 46 min
  • Social Media

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Frank V Emanuele

Frank V Emanuele

Senior Social Media Manager

Wistia

Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.

Photo of Kara Boatner

Kara Boatner

Social Media Manager

Sock Club

Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.

Photo of Jenny Li Fowler

Jenny Li Fowler

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.

Photo of Dhariana Lozano

Dhariana Lozano

Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…

Curriculum

  • The Elements of a Successful Instagram Marketing Strategy

    • Lesson
    • 45 min

    Read more

  • Creating Engaging Instagram Content

    • Lesson
    • 46 min

    Read more

  • How to Get More Instagram Followers

    • Lesson
    • 20 min

    Read more

  • Expanding Your Instagram Audience With Influencer Content

    • Lesson
    • 13 min

    Read more

  • Instagram Ads

    • Lesson
    • 34 min

    Read more

  • Instagram Marketing Course Next Steps

    • Lesson
    • 10 min

    Read more

More like this

Course transcript

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.