Instagram Training:
Instagram Marketing and Ads Course
FREE Course
Turn your Instagram account into a powerful marketing tool with this HubSpot Academy course! Learn how to optimize your business profile, develop compelling content, and analyze your performance. Enhance your promotional strategy through creating Instagram ads that drive clicks and conversions.
Who is this for?
- Marketing managers looking to upscale their digital marketing expertise
- Influencers and social media marketers looking to broaden their Instagram marketing skills
- Small business owners interested in learning how to use Instagram for business growth
What you'll learn
- Build a successful Instagram marketing strategy that delivers real results for your business
- Create visually appealing and engaging content that resonates with your audience
- Use Instagram's features to nurture your community and build a bigger audience
- Create an effective Instagram ad campaign using Meta Business Manager and optimize them for maximum click-through rates and conversions.
Includes
6 Lessons 18 Videos 5 Quizzes - 2 hr 46 min
Social Media
Instructors

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.

Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.

Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.

Dhariana Lozano
Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…
Curriculum
The Elements of a Successful Instagram Marketing Strategy
Lesson - 45 min
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Creating Engaging Instagram Content
Lesson - 46 min
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How to Get More Instagram Followers
Lesson - 20 min
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Expanding Your Instagram Audience With Influencer Content
Lesson - 13 min
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Instagram Ads
Lesson - 34 min
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Instagram Marketing Course Next Steps
Lesson - 10 min
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