Lead Management Training:

Lead Management Course: Learn to Scale a Business with Lead Management

FREE Course

With HubSpot Academy's Lead Management Course, learn the essentials of an effective lead management strategy. Learn how to use segmentation, lead qualification, and automated campaigns to engage and organize your leads. Prioritize sales-ready leads with scoring and routing systems, and continuously optimize your efforts for continued success with HubSpot’s tools. Enroll to strengthen your lead management skills with HubSpot Academy’s lead management training.

Who is this for?
  • Business owners interested in learning essential strategies and tactics for effective lead segmentation, qualification, and nurturing
  • Sales professionals seeking to optimize lead management processes and prioritize sales-ready leads
  • Marketing managers looking to generate high-quality leads and improving lead conversion rates for better marketing and sales alignment
What you'll learn
  • How to scale your business with effective lead management
  • Optimize your lead generation and conversion processes
  • Prioritize sales-ready leads with HubSpot tools
Includes
  • 7 Lessons
  • 24 Videos
  • 2 Quizzes
  • 5 Practical Exercises
  • 3 hr 37 min
  • Contact Management
  • Contact Management
  • Inbound Marketing

Watch preview

Instructors

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Mark Roberge

Mark Roberge

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Photo of Tracy Eiler

Tracy Eiler

Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…

Photo of Josh Harcus

Josh Harcus

Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Photo of Monique Ruiz

Monique Ruiz

Monique has worked for data marketing firm Claritas for nearly a decade, and is currently a Director of Marketing. She oversees marketing and communications for both the Financial Services industry and Channel partner verticals, in addition to hosting Claritas’ monthly podcast The Marketing Insider.

Photo of Marianne Dawson

Marianne Dawson

Marianne joined Campaign Creators on March 2012 and has 12+ years of experience in Marketing (product development, digital and inbound). Marianne’s love of marketing strategy pushes her to bring structure and direction to her clients. Road trips are her jam, except when they include LA traffic. She loves traveling and has had the opportunity to live in 3 different countries!

Photo of Anni Kim

Anni Kim

Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.

Photo of Ashley Lamontagne

Ashley Lamontagne

Ashley works as TribalVision's HubSpot specialist, working with clients on their onboarding, implementation, and optimization efforts across the various Hubs. TribalVision is a full-service digital marketing agency that provides outsourced marketing services to organizations that are looking to accelerate top-line growth.

Curriculum

  • Thumbnail for Introduction to Lead Management

    Introduction to Lead Management

    • Lesson
    • 29 min

    Read more

  • Thumbnail for Developing a Lead Management Strategy

    Developing a Lead Management Strategy

    • Lesson
    • 59 min

    Read more

  • Thumbnail for Segmenting and Qualifying Your Leads With HubSpot

    Segmenting and Qualifying Your Leads With HubSpot

    • Lesson
    • 35 min

    Read more

  • Thumbnail for Lead Nurturing With HubSpot

    Lead Nurturing With HubSpot

    • Lesson
    • 24 min

    Read more

  • Thumbnail for Lead Scoring and Lead Routing With HubSpot

    Lead Scoring and Lead Routing With HubSpot

    • Lesson
    • 35 min

    Read more

  • Thumbnail for Measuring Your Lead Management Success With HubSpot

    Measuring Your Lead Management Success With HubSpot

    • Lesson
    • 25 min

    Read more

  • Thumbnail for Lead Management With HubSpot Next Steps

    Lead Management With HubSpot Next Steps

    • Lesson
    • 10 min

    Read more

More like this

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.