Lead Management Training:
Lead Management Course: Learn to Scale a Business with Lead Management
FREE Course
With HubSpot Academy's Lead Management Course, learn the essentials of an effective lead management strategy. Learn how to use segmentation, lead qualification, and automated campaigns to engage and organize your leads. Prioritize sales-ready leads with scoring and routing systems, and continuously optimize your efforts for continued success with HubSpot’s tools. Enroll to strengthen your lead management skills with HubSpot Academy’s lead management training.
Who is this for?
- Business owners interested in learning essential strategies and tactics for effective lead segmentation, qualification, and nurturing
- Sales professionals seeking to optimize lead management processes and prioritize sales-ready leads
- Marketing managers looking to generate high-quality leads and improving lead conversion rates for better marketing and sales alignment
What you'll learn
- How to scale your business with effective lead management
- Optimize your lead generation and conversion processes
- Prioritize sales-ready leads with HubSpot tools
Includes
7 Lessons 24 Videos 2 Quizzes 5 Practical Exercises - 3 hr 37 min
Contact Management Contact Management Inbound Marketing
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Instructors
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Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
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Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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Mark Roberge
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…
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Tracy Eiler
Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…
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Josh Harcus
Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…
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Monique Ruiz
Monique has worked for data marketing firm Claritas for nearly a decade, and is currently a Director of Marketing. She oversees marketing and communications for both the Financial Services industry and Channel partner verticals, in addition to hosting Claritas’ monthly podcast The Marketing Insider.
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Marianne Dawson
Marianne joined Campaign Creators on March 2012 and has 12+ years of experience in Marketing (product development, digital and inbound). Marianne’s love of marketing strategy pushes her to bring structure and direction to her clients. Road trips are her jam, except when they include LA traffic. She loves traveling and has had the opportunity to live in 3 different countries!
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Anni Kim
Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.
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Ashley Lamontagne
Ashley works as TribalVision's HubSpot specialist, working with clients on their onboarding, implementation, and optimization efforts across the various Hubs. TribalVision is a full-service digital marketing agency that provides outsourced marketing services to organizations that are looking to accelerate top-line growth.
Curriculum
Introduction to Lead Management
Lesson - 29 min
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Developing a Lead Management Strategy
Lesson - 59 min
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Segmenting and Qualifying Your Leads With HubSpot
Lesson - 35 min
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Lead Nurturing With HubSpot
Lesson - 24 min
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Lead Scoring and Lead Routing With HubSpot
Lesson - 35 min
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Measuring Your Lead Management Success With HubSpot
Lesson - 25 min
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Lead Management With HubSpot Next Steps
Lesson - 10 min
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