Revenue Operations Course:
Revenue Operations Certification
FREE Certification Course
Dive into the world of revenue operations, or RevOps, with guidance from industry experts in this HubSpot Academy certification course. Whether you’re a seasoned pro or just starting out, become equipped with practical strategies to scale your business and make an impact on your sales org!
Who is this for?
- Business owners and managers looking to optimize business processes to increase revenue and drive sustainable growth
- Sales and marketing professionals wanting to improve business performance by implementing RevOps strategies
- Individuals interested in learning how to enhance revenue generation and overall business success
What you'll learn
- Explore the fundamentals of RevOps (revenue operations) and discover how to streamline operations at your company
- Learn RevOps best practices from industry professionals
- Acquire strategic and analytical skills that will allow you to excel in RevOps and drive business growth
Includes
1 Certification 11 Lessons 32 Videos 9 Quizzes - 6 hr 52 min
Sales Enablement Operations
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors

Mary Barba
Mary Barba thrives as HubSpot Academy's Associate Inbound Revenue Operations Professor. She holds a Bachelor of Science degree from Drexel University and is certified in "Project Management for Learning Professionals." She holds numerous HubSpot Academy certifications across product-specific and product-agnostic topics, as well. Mary is a self-proclaimed "philomath" (a lover of learning) with a fanatic-level admiration of all things SaaS, tech, and inbound and has a thirst for perpetual skill d…

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Doug Davidoff
Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Jen Spencer
Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Gregory Keshian
Greg is the Chief Product Officer at Brainshark. Prior to Brainshark, he was COO and co-founder at Rekener. Greg’s career has been focused on using data to grow recurring revenue businesses. Before joining Rekener, he served as VP of Operations at ZeroTurnaround, where he built its strategy and operations practice, ran customer success and renewals, helped to grow and coach its high-velocity sales organization, and optimize its marketing efforts. Prior to that, he ran the BizOps and marketing…

Ross Nibur
Ross Nibur is the Director of Operations at Toast, Inc. He loves solving the puzzles of scaling businesses and empowering front-line players to execute their jobs more easily. His idiosyncratic perspective come from his entrepreneurial journey from prep cook to sales rep and now an operations leader at a Forbes Top 10 Cloud Company. His secret technique is his ability to scale the mix of data, process, and technology a modern team has to engage with to execute the core tasks that make up their…

Daniel Remedios
Daniel is the Chief Growth Officer at Ebsta, a Revenue Intelligence Platform. He believes in achieving a long-term advantage by focusing on marginal gains that compound over time. Daniel is proud to have partnered with hundreds of fast-growing B2B SaaS organisations to drive predictable revenue at scale.

Sarah Doughty
Sarah Doughty has spent the last two decades leading Customer Success and Professional Services teams. She knows what processes need to be in place to help these teams operate more consistently, to deliver a great customer experience that's filled with value, and to help them achieve scale.

Yuri Dekiba
At time of interviewing, Yuri Dekiba was Senior Director of Sales Operations and Planning at Akamai Technologies. She later went on to be Chief of Staff of Global Sales Operations at Imperva. In her current role, she is responsible for enabling the success of the Sales Organization by prioritizing and managing key initiatives, managing the Office of the CRO, and partnering with Sales Leadership as their trusted advisor. She has over 21 years of Sales, Sales/Revenue/Marketing Operations experien…

Matthew Volm
Matt Volm is the CEO and Co-Founder of Funnel IQ, an operating system for go-to-market teams.

Sandy Robinson
Sandy Robinson is VP of Sales and Revenue Operations at NYMBUS.

Matt Bolian
Matt Bolian has led teams as large as 250 people (small as four) and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military, and in the private sector. He thrives under pressure in competitive, ambiguous, and autonomous environments. He breaks rules when it makes sense, and he tenaciously applies a growth mindset towards everything he does. At RevPartners, he works for a fast-paced team full of passionate people that work…

Emmanuelle Skala
Emmanuelle Skala is a SaaS sales veteran having run sales teams at DigitalOcean, Influitive, VMTurbo, and Sophos. She regularly advises small companies and serves on the advisory board of 4 start-ups. Emmanuelle lives outside of Boston with her husband and three girls.

Yamini Rangan
Yamini Rangan is Chief Executive Officer at HubSpot. Prior to becoming CEO, Yamini served as HubSpot’s first-ever Chief Customer Officer, overseeing the marketing, sales, and services teams. A tech industry veteran, Yamini has more than 24 years of experience ranging from product marketing, sales, and strategy. Yamini previously served as Chief Customer Officer at Dropbox, where she was responsible for embedding customer focus across the organization. Before Dropbox, she was VP of Sales Strateg…

Devyn Bellamy, Sr
Ever since he created his first website during the dial-up days, Devyn Bellamy, Sr has always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been his hobby for a number of years. Devyn's favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now, Devyn makes comprehensive marketing solutions come together for customers in a plethora — one…

Tracy Eiler
Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…

Andrea Austin
Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Dan McDade
Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For more than 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications. He is also the author of "The Truth About Leads."

Josh Harcus
Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Janet Comenos
Janet Comenos is the CEO of Spotted Media, a celebrity advertising company based in Boston and NYC that has raised $4.75 million in seed capital since its inception in March of 2016. Prior to Spotted, Janet was the SVP of Sales for 2011 TechStars grad Promoboxx and was named "20 Women in Technology" by Accomplice Ventures in 2015.

Marcus Sheridan
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20…

Matthew Cook
Matt Cook is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Mark Roberge
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Jamie Shanks
Jamie Shanks is one of North America’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. He's CEO of Sales for Life, the world’s definitive Social Selling training and coaching company.

Steve Bookbinder
Steve Bookbinder is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Laura Poggi
Laura Poggi is Vice President, Marketing North America and Global Marketing Infrastructure at PeopleDoc Inc. She has a decade of experience in B2B marketing and is an expert at building, deploying, and implementing successfully integrated marketing strategies to facilitate selling both SaaS solutions and IT services to Fortune 500 clients.

Cory Bray
Cory Bray is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies that are trying to scale revenue. Before ClozeLoop, Cory built sales training programs at three companies, was head of sales at two, and also started a sales-tech software company. Additionally, he has co-authored two books, The Sales Enablement Playbook and Sales Development, and has two more on the way. Cory studied Entrepreneursh…

Dave Casey
Dave Casey currently serves as a principal of Calvus Consulting, a business process and technology advisory firm headquartered in Frisco, TX. Calvus provides consultancy specific to cyber-security as well as organizational structure and operations. Previously, Dave co-founded, grew, and successfully exited Westron Communications, an advanced technology and IT managed services firm. Prior to that Casey held management roles in sales and vertical marketing for Burroughs Corporation (now Unisys),…

Hilmon Sorey
Hilmon Sorey is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies to scale revenue. Hilmon has led three sales organizations from start-up to exit and has been an award-winning trainer and consultant for 10 years working with fast-growth companies including Salesforce, Box, Nutanix, and SurveyMonkey. Hilmon has co-authored two books, The Sales Enablement Playbook and Sales Development, with anot…

Mike Kunkle
Mike Kunkle is a highly-respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the founder and sales transformation architect for Transforming Sales Results, LLC. He consults,…

Walter Pollard
Walter Pollard is a sales and marketing leader who, for more than 25 years, has dedicated his talent and expertise to one common objective-- helping businesses and agencies acquire new customers and create predictable, scalable, and recurring revenue streams by leveraging the modern digital landscape. Walter unifies organizations’ marketing and sales functions by using his unique experiences and a sales enablement lens to drive business growth for clients. A forerunner in the sales enablement p…

Bertrand Hazard
Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a…

Mike Venman
Mike Venman is a Sales Operations Leader in Austin, TX who specializes in growing and enabling small sales teams to success. Starting as an individual contributor turned Sales Leader, Mike found his passion in Operations. He specializes in Sales Enablement, Salesforce Development, Marketing, and Customer Success to help drive increasing revenue. Mike is currently helping to scale a high volume sales team at Hearth, a FinTech company helping general contractors offer financing to their…

Bob Britton
Bob has been in L&D, sales, and sales enablement for more than 25 years. A Navy veteran, his military and corporate leadership experience, along with his MBA, provide a unique and accurate perspective on the current and future needs of our complex and rapidly changing business environment. Bob builds and leads teams which focus on sales optimization, cross-functional knowledge management, organizational development, leadership development, coaching, performance improvement, and paradigm…

Dailius Wilson
Dailius Wilson is VP of Sales and Growth at GetAccept. He was the most popular author on Linkedin in 2017, a guest on the Ellen Degeneres Show and featured in the Australian 30under30 list. Dailius also is on the executive committee of the Bay Area Sales Enablement Society.

Bryan Semple
As a leader, Bryan Semple has built and managed teams from 2 to 150 people, running sales, marketing, and product management. Bryan has led three business units as a general manager. His leadership style is anchored in the belief that small, empowered teams with well-defined goals can defeat larger, less nimble rivals. Whether he is in a small startup or an established mid-market company, Bryan creates nimble cross-marketing teams, aligning them to the organization's goals. Bryan has studied,…

Dwamian Mcleish
Originally hailing from Jamaica, Dwamian attended the University of Kentucky on an athletic scholarship (Go Cats!) and graduated with a degree in Computer Science Engineering. Dwamian’s passion for Revenue Operations was developed as he helped create and roll out principles that promoted cross-functional, revenue-driving success metrics in his prior roles. He is no stranger to helping make great organizations, having built several, including Camp Gladiator, where he was a partner, and the Chief…

Asia Corbett
Asia Corbett is an operations leader with over 7 years of deep experience in revenue and business operations including road-mapping, process optimization and systems design. She is passionate about elevating and empowering others particularly those new to revenue operations. Asia believes the power of community is the key to overcoming any challenge in the business world and beyond. In her free time she enjoys a good book, family time, hiking, rock climbing, and music.

Jen Bergren
Jen Bergren is the Head of Operations at Remotish, a HubSpot RevOps and WebOps agency. Her work includes creating plans, processes, and programs such as a knowledge management program (wiki), a comprehensive employee onboarding program, and a referral partner program that generates 45% of company revenue and earned her the top 2022 Heroes of RevOps award from Revenue.io. She was chosen to be a RevOps correspondent at INBOUND2021 and has appeared as a panelist on the INBOUND After Hours show and…

Alicia Butler Pierre
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – an operations management firm specializing in business infrastructure for fast-growing small businesses. She invented the KasennuTM system and software for business infrastructure. She’s also the author of Behind the Façade, How to Structure Company Operations for Sustainable Success - the world’s first published book on business infrastructure for small businesses.

Alison Elworthy
Alison Elworthy is the Executive VP of Revenue Operations at HubSpot, where she leads a unified team of operations professionals, dedicated to designing strategies, systems, and processes that power HubSpot as it scales. Alison believes that operations teams hold the key to breaking linear growth and achieving sustainable scale — and she's passionate about helping companies realize that vision. Prior to her role as EVP of Revenue Operations, Alison led various functions at HubSpot as SVP of Cus…

Chloe Barritault
Chloe Barritault is the VP of Revenue Operations at MyCase.

Lyndon Brathwaite
Lyndon Brathwaite is the CEO and Founder of OPAAT-SWY, a Sales Enablement firm based in the English Speaking Caribbean with a focus on helping companies in Higher Education, SaaS, and Automotive GROW. Apart from fifteen plus years of experience in sales development, he is also a 2020 INBOUND Speaker and responsible for co-creating and hosting three successful sales conferences in Trinidad and Tobago the Caribbean. His main focus is helping other sales professionals be better in a career that he…

Jasmine Powers
Jasmine Powers is the CEO of Jasmine Powers Multimedia, a full-service marketing and RevOps consultancy providing content marketing, revenue operations solutions, and training for SaaS companies, digital agencies, and nonprofits. She resides in New Orleans, Louisiana, USA.
Curriculum
Welcome to the Revenue Operations Certification!
Lesson - 12 min
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Introduction to Revenue Operations (RevOps)
Lesson - 48 min
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Applying RevOps to the Flywheel
Lesson - 30 min
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Holding Your Teams Accountable With an SLA
Lesson - 46 min
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How to Map a Sales Process
Lesson - 1 hr
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Systems Management for RevOps
Lesson - 39 min
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Communicating the Value of RevOps to Company Leaders
Lesson - 1 hr
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Structuring Your RevOps Team
Lesson - 39 min
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Hiring RevOps Team Members
Lesson - 31 min
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Evaluating and Iterating Your RevOps Strategy
Lesson - 24 min
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Next Steps for the Revenue Operations Certification
Lesson - 11 min
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