YouTube Training:

YouTube Marketing Course: Grow Your YouTube Channel

FREE Course

Discover how to build your audience on the world’s second-largest search engine in HubSpot Academy’s YouTube Marketing course, taught by YouTube influencers and experts! Learn to create engaging, shareable, and SEO-friendly videos and monetize your channel through ads and promotions. 

Who is this for?
  • Social media marketers looking to upscale their YouTube marketing expertise
  • Content creators and influencers looking to build their brand and grow a loyal following on YouTube
  • Small business owners looking to enhance their business promotion through reaching a broad audience on YouTube
What you'll learn
  • The learner will be able to explain how the YouTube algorithm optimizes watch time and audience retention and facilitates channel growth.
  • The learner will be able to design an optimized YouTube channel layout and metadata strategy to enhance discoverability and viewer engagement.
  • The learner will be able to produce high-performing YouTube videos by using content creation techniques and audience engagement strategies.
  • The learner will be able to implement various monetization options and advertising strategies to grow their business with YouTube.
Includes
  • 5 Lessons
  • 14 Videos
  • 4 Quizzes
  • 2 hr 10 min
  • Social Media

Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Ben Harmanus

Ben Harmanus

Ben Harmanus is Principal Media Lead in HubSpot's Audience Development Studio, blending a professional sports background with digital expertise in content, marketing, AI, and the metaverse. As a marketing thought leader, keynote speaker, and podcast host, he regularly shares his insights and co-authored the bestseller "Content Design". His diverse experiences give his presentations a unique perspective on the future of digital marketing tech.

Photo of Talar Mazloumian

Talar Mazloumian

I'm the Social Media Content Lead at Picsart. I’m passionate about creating content and developing effective social strategies. I handle our presence on YouTube, Instagram, TikTok, and Pinterest, where I love exploring new trends and crafting engaging posts that connect with our audience.

Photo of Matt Brown

Matt Brown

Zapier

Growth Marketer for 2X Unicorn Startups

Curriculum

  • Making the Most of the YouTube Platform and Algorithm

    • Lesson
    • 20 min

    Read more

  • Creating An Optimized YouTube Channel

    • Lesson
    • 32 min

    Read more

  • Developing High-Performing Content and Scaling Your Channel

    • Lesson
    • 46 min

    Read more

  • YouTube Monetization and Advertising Strategies

    • Lesson
    • 23 min

    Read more

  • YouTube Marketing Course Next Steps

    • Lesson
    • 10 min

    Read more

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Course transcript

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