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I'm Alyssa, the Lead HubSpot Technologist at Direct Development. With over 4 years of experience in the HubSpot ecosystem, I specialize in leveraging its capabilities to drive growth and efficiency. My expertise includes crafting customized CRMs, architecting automation solutions, and tailoring reporting frameworks. I believe in streamlining processes through automation, building and optimizing HubSpot to meet specific needs. I've had the pleasure of serving real estate companies, marketing organizations, higher education institutions, K-12 schools, non-profits, and startups. Helping these organizations adopt HubSpot, achieve their growth goals, and develop sustainable marketing practices. I'm passionate about empowering organizations to thrive using HubSpot!