Ad Copywriting Lesson:

How to Write Ad Copy

FREE Lesson

Discover how to write ad copy that captives and converts your target audience in HubSpot Academy’s Ad Copywriting lesson. Learn to communicate effectively, design compelling ad creative, and optimize your conversion path!

Who is this for?
  • Small business owners looking to optimize their ad copywriting skills
  • Advertisers seeking to enhance the effectiveness of their ad campaigns
  • Writers interested in learning how to generate persuasive ad copy and design
What you'll learn
  • Learn the principles of persuasive ad copywriting
  • Discover industry techniques for crafting compelling ad headlines, body copy, and design
  • Explore strategies for optimizing your conversion path for maximum results
Includes
  • 3 Videos
  • 1 Quiz
  • 27 min
  • Content Marketing
  • Social Media
Lesson description
An optimized conversion path is the key to a successful digital advertising strategy. In this lesson, you'll learn how to communicate the value of your offer, design your ad creative, and optimize your conversion path.

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Instructors

Photo of Dayne Topkin

Dayne Topkin

Dayne is a versatile content professional born and raised in South Africa who focuses on solving challenging user problems through content and education. By day, he sits on the HubSpot Academy team, creating educational content on topics related to marketing, sales, and service. And by night, he’s a blend of storyteller, UX writer, and content designer who geeks out identifying user needs and finding the right content to meet those needs.

Photo of Eddie Shleyner

Eddie Shleyner

Eddie Shleyner is a direct-response copywriter, content marketer, and the founder of VeryGoodCopy.com.

Photo of Brandon Sanders

Brandon Sanders

Brandon is an acquisition marketing manager for HubSpot, who loves to learn and teach others. Having obtained a degree in Digital Technology and Culture, with years of experience working in B2B SaaS, Brandon is highly skilled in digital marketing. In his free time, Brandon spends time exploring the great outdoors, building computers, and watching Netflix.

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