Inbound Marketing Training:

Developing a Conversational Growth Strategy

FREE Lesson

A conversation is defined as an oral exchange of sentiments, observations, opinions, or ideas between two or more parties. When you think about conversations today, however, these interactions happen over a variety of channels. If you want to chat with someone, you can meet in person, talk over the phone or through a video chat, via email, using a platform like Facebook Messenger, over even through social platforms like Twitter or Instagram. You've got quite a range of options. This interplay between technology and conversations is changing the way people are choosing to communicate. So what does this mean for your inbound marketing strategy? In this lesson, you'll learn how to apply a conversational growth strategy to your inbound marketing efforts.

Includes
  • 4 Videos
  • 2 Quizzes
  • 26 min
  • Content Marketing
  • Lead Generation
  • Automation
Lesson description
Marketers have conversations to build relationships every day. In this lesson, you'll explore the fundamentals of conversations and how they can help you not just market but grow your business is key to reaching and delighting your online audience.

Watch preview

Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Courtney Sembler

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

More like this

Certification

Marketing
Popular
Popular
8 lessons
5 hr

Inbound Marketing (2018 Version)

Learn about inbound marketing techniques and develop an understanding of the core tactics of inbound marketing.

Start certification

Course

Marketing
6 lessons
3 hr

Build Your Lead Engagement Strategy in HubSpot

Build a strategy to engage and capture leads. Learn how to build a foundation for conversion and create forms, landing pages, CTAs, and…

Start course

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.