Social Media Lesson: An Introduction to Social Media Advertising

FREE Lesson

Digital advertising has come a long way in a very short time. It wasn't too long ago that we thought there wasn't room for advertising in the inbound playbook. Ads were largely seen as intrusive and annoying. This was because the content provided in ads was not targeted, and as a result, not always helpful. Fast forward to now, and digital advertising has come a long way. Ads help you be both present and relevant where your prospects want to spend their time online. They give you the opportunity to put the right content in front of the right people at a specific point in their buying journey, inspiring them to take the next step towards becoming a loyal customer. Learn the basics of developing a digital advertising strategy in this lesson.

Includes
  • 3 Videos
  • 1 Quiz
  • 27 min
  • Social Media
Lesson description
There are a lot of options out there when it comes to social media advertising. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. Plus, you’ll learn best practices for creating remarkable digital ads for social media and see examples of effective social media ads in action.

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Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

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