ASSIGN THIS LESSON

Email Marketing Training:

Sending The Right Message with Lifecycle Marketing

Email Marketing Training:

Sending The Right Message with Lifecycle Marketing

This lesson will introduce you to the critical importance of segmentation for your email marketing success.

Get this free lesson

Sign up in 30 seconds and automatically get a HubSpot account with access to our marketing, sales, and CRM software – 100% free, forever.

Start this lesson

Only 30 seconds to access all of HubSpot's free tools and training.

  • Watch the first video

    Assign This Lesson


    Lesson overview
    • 3 Videos
    • 27 Minutes
    • 4 Steps
Lesson Description
Lifecycle marketing will guide you when using email to communicate with your contacts - from their first point of contact all the way through their lifespan as a paying customer. Your leads and customers are all different. They have different needs, challenges and goals. This lesson will introduce you to the critical importance of segmentation for your email marketing success.
Taught By
Headshot of Isaac Moche
Isaac Moche

Principal Inbound Professor

Isaac Moche, Principal Inbound Professor at the HubSpot Academy, initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.