Understanding HubSpot Lead Scoring

FREE Lesson

Lead scoring is an important part of your inbound business because it will help you prioritize outreach to leads.

Includes
  • 2 Videos
  • 1 Quiz
  • 14 min
  • Lead Generation
Lesson description
You can use lead scoring to prioritize your outreach efforts by creating a process for assigning a value to each lead. In this lesson, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and the insight you’ll gain with lead scoring. Predictive Lead Scoring tools available to Marketing and Sales Hub Enterprise

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Instructors

Photo of Courtney Sembler

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

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