Sales Enablement Training:

Sales Enablement Training: Get Certified in Sales Enablement

FREE Certification Course

Transform your sales strategies with HubSpot Academy’s Sales Enablement certification course. Learn fundamental skills, such as goal alignment and lead qualification, to help you design a sales enablement program that works. Hold your teams accountable and drive consistent results!

Who is this for?
  • Small business owners seeking to improve their sales strategies and drive growth
  • Marketers and salespeople interested in aligning their teams’ efforts through sales enablement
  • Individuals who want to enhance their knowledge and skills in industry standard sales enablement techniques
What you'll learn
  • Develop unified goals and a lead qualification framework to satisfy both marketing and sales teams’ expectations
  • Implement service-level agreements and run effective meetings to drive accountability and performance
  • Strategically build a tech stack to support sales enablement goals
Available languages
Includes
  • 1 Certification
  • 13 Lessons
  • 40 Videos
  • 12 Quizzes
  • 7 hr 20 min
  • Contact Management
  • Inbound Sales
  • Sales Enablement
Sales Enablement

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Instructors

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Andrea Austin

Andrea Austin

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Photo of Doug Davidoff

Doug Davidoff

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Photo of Emmanuelle Skala

Emmanuelle Skala

Emmanuelle Skala is a SaaS sales veteran having run sales teams at DigitalOcean, Influitive, VMTurbo, and Sophos. She regularly advises small companies and serves on the advisory board of 4 start-ups. Emmanuelle lives outside of Boston with her husband and three girls.

Photo of Marcus Sheridan

Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry. As author of “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. In 2017 Forbes named Marcus 1 of 20…

Photo of Matthew Cook

Matthew Cook

Matt Cook is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Photo of Steve Bookbinder

Steve Bookbinder

Steve Bookbinder is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Photo of Todd Hockenberry

Todd Hockenberry

Todd is the owner of Top Line Results, a company that specializes in leading top line revenue growth at small and medium sized companies with a focus on manufacturing, technology, and capital equipment companies.

Photo of Laura Poggi

Laura Poggi

Laura Poggi is Vice President, Marketing North America and Global Marketing Infrastructure at PeopleDoc Inc. She has a decade of experience in B2B marketing and is an expert at building, deploying, and implementing successfully integrated marketing strategies to facilitate selling both SaaS solutions and IT services to Fortune 500 clients.

Photo of Bertrand Hazard

Bertrand Hazard

Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a…

Photo of Josh Harcus

Josh Harcus

Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Photo of Nicole Sahin

Nicole Sahin

Nicole’s mission is to make it easy for any company to expand into any country as easily as they hire team members in the United States. Her current focus is building the world’s most competent and trustworthy Global PEO to meet the standards of the company’s Fortune 500 clients. She led Globalization Partners to a ranking of No. 33 on the 2017 Inc. 500 list of fastest-growing private companies in America, No. 6 on the 2016 Inc. 500 list, has been named Entrepreneur of the Year in New England,…

Photo of Ross Brockman

Ross Brockman

Ross is the co-founder of Downeast Cider House, a Boston company that makes and sells a variety of hard ciders. Downeast was featured in the 2016 Inc. 5,000 with a three-year growth of 4,216%.

Photo of Tracy Eiler

Tracy Eiler

Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…

Photo of Dan McDade

Dan McDade

Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For more than 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications. He is also the author of "The Truth About Leads."

Photo of Jon Dick

Jon Dick

Jon is a marketing leader who loves to build great brands, great tech and great teams. With a degree in physics, a decade of improv & sketch comedy performance, and a wide array of marketing experience, he takes an analytical but fun approach to marketing. Professionally, he's consulted with Fortune 100 companies, developed a communication strategy for a 3,000-person technology team, and led marketing for two high growth consumer tech companies.

Photo of Channing Ferrer

Channing Ferrer

Channing is VP of Sales Operations and Strategy at HubSpot. He has a passion for developing high performing teams and has developed international growth strategies that consistently overachieved by up to 200% of desired results.

Photo of Janet Comenos

Janet Comenos

Janet Comenos is the CEO of Spotted Media, a celebrity advertising company based in Boston and NYC that has raised $4.75 million in seed capital since its inception in March of 2016. Prior to Spotted, Janet was the SVP of Sales for 2011 TechStars grad Promoboxx and was named "20 Women in Technology" by Accomplice Ventures in 2015.

Photo of Jen Spencer

Jen Spencer

Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Photo of Mark Roberge

Mark Roberge

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Photo of Jamie Shanks

Jamie Shanks

Jamie Shanks is one of North America’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. He's CEO of Sales for Life, the world’s definitive Social Selling training and coaching company.

Photo of Kathleen Booth

Kathleen Booth

Kathleen launched Quintain Marketing in 2006 and grew what began as a small, local business into a nationally-known inbound marketing agency and HubSpot Platinum Partner. After 11 years at the helm of Quintain, she joined forces with IMPACT Branding & Design to help build the world's leading agency, specializing in the delivery of inbound marketing services and the development of websites powered by the HubSpot platform. She is the Vice President of Marketing Strategy at IMPACT and part of an…

Photo of Ali Saffari

Ali Saffari

Ali is the Executive Director of Sales and Marketing at Trusted Shops. He was hired at Trusted Shops to evaluate the possibility of implementing a marketing automation platform and ended up restructuring the entire company and becoming the head of the marketing and sales organization. The results were a 200x increase in leads and a 30% increase in website traffic each month.

Photo of Ryan Burke

Ryan Burke

Ryan is an experienced senior sales and business development executive, specializing in scaling early stage companies and driving enterprise level sales. His expertise ranges across new business development, sales, marketing and product development across diverse industries including: digital media, analytics, social and mobile advertising, research and consulting. He's highly skilled in identifying new market opportunities, developing new revenue streams and managing both enterprise and inside…

Photo of Sean McGrail

Sean McGrail

Sean is the co-founder of Paint Nite, which was ranked #2 on the 2016 Inc. 5,000 with a three-year growth of 36,555%. He's a highly accomplished sales and marketing executive with 20+ years of experience. He has a talent for intuitively evaluating existing market needs, identifying customer problems, and developing innovative and creative solutions. He takes a strong analytical approach to consistently produce increased revenue growth, capture market share, and ultimately greater profitability.

Photo of Claire Menke

Claire Menke

Claire Menke is the head of UX Research at Udemy, an online learning marketplace where we empower anyone to be able to teach and learn. At her core, Claire believes in empowering communities of people through research - be that indigenous communities in the Peruvian Amazon or learners around the world. In her former life, Claire was a Stanford-trained field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education…

Photo of Clayton M. Christensen

Clayton M. Christensen

Clay was the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.

Photo of Wombi Rose

Wombi Rose

Wombi studied Naval Architecture & Marine Engineering at Webb Institute, received a Masters degree from MIT, and joined McKinsey & Company before heading to Harvard Business School. While on a school trip to Vietnam, Wombi and his best friend John Wise discovered incredible hand-crafted paper cards, and immediately changed course from building boats to reinventing the greeting card. They applied their engineering skills to create card designs, and paired up to launch lovepop out out of the…

Photo of Sam Mallikarjunan

Sam Mallikarjunan

Sam is an executive strategist at HubSpot and continuing education instructor at Harvard University. He is the author of "How To Sell Better Than Amazon" and an adviser and consultant to companies all over the world. As head of growth at HubSpot Labs, he led the company’s marketing expansion into Latin America. At time of interview, he was traveling around the United States, visiting business owners, marketings, and sales professionals to learn from their experiences. See samfromthevan.com for…

Curriculum

  • Introduction to Sales Enablement

    • Lesson
    • 31 min

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  • Aligning your teams around a unified Revenue Goal

    • Lesson
    • 22 min

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  • Developing a Lead Qualification Framework

    • Lesson
    • 34 min

    Read more

  • Holding Your Teams Accountable With an SLA

    • Lesson
    • 46 min

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  • Maintaining Alignment With Smarketing Meetings

    • Lesson
    • 33 min

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  • Using Buyer Personas in Sales

    • Lesson
    • 34 min

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  • Using Jobs to Be Done in Sales

    • Lesson
    • 43 min

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  • Creating a Hero Statement

    • Lesson
    • 34 min

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  • The Power of Content in Sales

    • Lesson
    • 37 min

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  • Aligning Your Business Around Content Creation

    • Lesson
    • 45 min

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  • Continuing Enablement After the Sale

    • Lesson
    • 34 min

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  • Evaluating Sales Enablement Technology

    • Lesson
    • 30 min

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  • Sales Enablement Certification Next Steps

    • Lesson
    • 15 min

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