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Content Marketing Training:

Becoming an Effective Writer

Content Marketing Training:

Becoming an Effective Writer

In this lesson, you’ll learn how we get ideas out of our head and format them into an effective piece of content.

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    Lesson overview
    • 3 Videos
    • 23 Minutes
    • 4 Steps
Lesson Description
In the digital world of inbound, the first impression of your business comes through your writing. You can have the best company, the best products, or the best services, but if you’re not able to communicate that to your audience, then you risk losing them. In this lesson, you’ll learn how we get ideas out of our head and format them into an effective piece of content. Additionally, you’ll learn some grammatical pitfalls to avoid. Sometimes a simple wrong use of it’s vs. its can deter your audience.
Taught By
Headshot of Jami Oetting
Jami Oetting

Manager, HubSpot Content Strategy Team

Jami Oetting leads HubSpot's Content Strategy team, which focuses on creating multimedia, multi-platform content campaigns. Previously, she was the section editor of Agency Post, a blog acquired by HubSpot in 2013. She likes nice words and a perfectly placed semicolon, and she spends too much time thinking about media, marketing, and coffee. Jami graduated from the University of Missouri’s Journalism School.

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