Content Marketing Training:

Content Marketing Lesson: Extending the Value of Your Content Through Repurposing

FREE Lesson

Great content is the foundation of your content marketing plan. It attracts new visitors to your site, strengthens your online reputation, and builds trust, which ultimately leads to converting prospects into leads and eventually customers. However, it can take a lot of time and effort to create effective content on a consistent basis. Repurposing content allows you to extend the value of your content by changing it to serve a different purpose, like transforming the messaging of a blog post into a video. The messaging is the same, but the channel or format in which it’s consumed is different. In this lesson, you'll learn why repurposing content is important, how to extend the value of your content using strategies and best practices, and what repurposing content looks like.