Sales Process Training:
Sales Process Mapping
FREE Lesson
Learn to create a robust, buyer-centric sales process in HubSpot Academy’s Sales Process Mapping Lesson. Understand how to define the steps of your sales process, choose a sales methodology, create a playbook, and continuously improve your sales process over time!
Who is this for?
- Small business owners looking to optimize their sales process to be more buyer-centric
- Sales professionals seeking to enhance their sales strategies
- Individuals interested in understanding and implementing sales process mapping best practices
What you'll learn
- Define and map your sales process to align with the buyer's journey
- Create an effective sales playbook and methodology to guide your sales team’s efforts
- Discover how to continuously improve and optimize your sales process
Available languages
Includes
5 Videos 1 Quiz - 1 hr 3 min
Inbound Sales
Lesson description
Your sales process should be the foundation of everything your sales organization does. In this lesson, you'll learn how to create a sales process that's robust enough to power your sales team's long-term growth. Mark Roberge of Harvard Business School will explain the buyer's journey, and successful practitioners from many different organizations will talk through how to turn the buyer's journey into a sales process that will guide everything your sales team does. You'll learn how to define the steps of your sales process, how to choose a sales methodology to help your team execute those steps, how to combine your process and methodology into a playbook, and how to improve your sales process over time.Watch preview
Instructors

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Steve Bookbinder
Steve Bookbinder is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Cory Bray
Cory Bray is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies that are trying to scale revenue. Before ClozeLoop, Cory built sales training programs at three companies, was head of sales at two, and also started a sales-tech software company. Additionally, he has co-authored two books, The Sales Enablement Playbook and Sales Development, and has two more on the way. Cory studied Entrepreneursh…

Dave Casey
Dave Casey currently serves as a principal of Calvus Consulting, a business process and technology advisory firm headquartered in Frisco, TX. Calvus provides consultancy specific to cyber-security as well as organizational structure and operations. Previously, Dave co-founded, grew, and successfully exited Westron Communications, an advanced technology and IT managed services firm. Prior to that Casey held management roles in sales and vertical marketing for Burroughs Corporation (now Unisys),…

Hilmon Sorey
Hilmon Sorey is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies to scale revenue. Hilmon has led three sales organizations from start-up to exit and has been an award-winning trainer and consultant for 10 years working with fast-growth companies including Salesforce, Box, Nutanix, and SurveyMonkey. Hilmon has co-authored two books, The Sales Enablement Playbook and Sales Development, with anot…

Mark Roberge
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Mike Kunkle
Mike Kunkle is a highly-respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the founder and sales transformation architect for Transforming Sales Results, LLC. He consults,…

Walter Pollard
Walter Pollard is a sales and marketing leader who, for more than 25 years, has dedicated his talent and expertise to one common objective-- helping businesses and agencies acquire new customers and create predictable, scalable, and recurring revenue streams by leveraging the modern digital landscape. Walter unifies organizations’ marketing and sales functions by using his unique experiences and a sales enablement lens to drive business growth for clients. A forerunner in the sales enablement p…

Doug Davidoff
Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Bertrand Hazard
Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a…

Mike Venman
Mike Venman is a Sales Operations Leader in Austin, TX who specializes in growing and enabling small sales teams to success. Starting as an individual contributor turned Sales Leader, Mike found his passion in Operations. He specializes in Sales Enablement, Salesforce Development, Marketing, and Customer Success to help drive increasing revenue. Mike is currently helping to scale a high volume sales team at Hearth, a FinTech company helping general contractors offer financing to their…

Bob Britton
Bob has been in L&D, sales, and sales enablement for more than 25 years. A Navy veteran, his military and corporate leadership experience, along with his MBA, provide a unique and accurate perspective on the current and future needs of our complex and rapidly changing business environment. Bob builds and leads teams which focus on sales optimization, cross-functional knowledge management, organizational development, leadership development, coaching, performance improvement, and paradigm…

Dailius Wilson
Dailius Wilson is VP of Sales and Growth at GetAccept. He was the most popular author on Linkedin in 2017, a guest on the Ellen Degeneres Show and featured in the Australian 30under30 list. Dailius also is on the executive committee of the Bay Area Sales Enablement Society.