Inbound Sales Training:
Inbound Sales Fundamentals
FREE Lesson
As a salesperson, you have more skin in this game than anyone else at your company. In many cases, you'll be the first human being that people meet from your company. The experience you provide people during your prospecting and sales efforts will set the tone for their entire relationship with your company, however long or short that may be. Inbound sales transforms sales to match the way people buy. Inbound sales teams base their entire sales strategy on the buyer rather than the seller, and inbound salespeople personalize the entire sales experience to the buyer’s context. The first step in transforming to an inbound sales model is to understand the way your customers buy your product or service. In this lesson, learn how to apply inbound thinking to the world of sales.
Includes
2 Videos 1 Quiz - 26 min
Inbound Sales
Lesson description
Inbound sales transforms selling to match the way people buy. This lesson covers the big-picture view of why you need an inbound sales strategy.Watch preview
Instructors
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Mark Roberge
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…