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Content Marketing Training:

Planning a Long-Term Content Strategy

Content Marketing Training:

Planning a Long-Term Content Strategy

In this lesson, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap.

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    Lesson overview
    • 3 Videos
    • 20 Minutes
    • 4 Steps
Lesson Description
A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Simply identifying your plan will help you create content more easily and on a consistent basis. In this lesson, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap.
Taught By
Headshot of Joe Del Bene
Joe Del Bene

Marketing Consultant

Joseph Del Bene, a Marketing Consultant on HubSpot's Services team, has worked with 200+ HubSpot customers to enhance their online presence and adopt inbound marketing strategies the right way. With previous experience as an accomplished digital marketing manager, he has seen the inner workings of successful marketing teams and how they work most efficiently. Now serving in a customer-facing role, he uses his past knowledge to develop sustainable and integrated marketing strategies with businesses of all shapes and sizes to drive their revenue growth.

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