Corporate Storytelling Training:

Business Storytelling Training

FREE Lesson

Discover how to communicate your brand or corporation’s value through creating compelling stories in HubSpot Academy’s Business Storytelling lesson! Learn to express your brand’s personal story. Create alignment between your brand and audience through accurately representing your business. 

Who is this for?
  • Small business owners interested in learning how to represent their business effectively and accurately
  • Marketers and corporate brand managers who want to learn essential business storytelling techniques
  • Individuals looking to improve their business storytelling skills
What you'll learn
  • Create compelling stories around your business and brand
  • Discover how to align your brand with your target audience
  • Learn corporate storytelling techniques to convey your business’s value through effective narratives
Available languages
Includes
  • 3 Videos
  • 1 Quiz
  • 31 min
  • Content Marketing
Lesson description
Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission? These are all concepts that we’ll discuss in this lesson.

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Instructors

Photo of Lindsay Thibeault

Lindsay Thibeault

Lindsay Thibeault is the former Manager of Customer Training at HubSpot. She has driven interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings.

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