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Content Marketing Training:

The Power of Storytelling

Content Marketing Training:

The Power of Storytelling

Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this lesson.

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    Lesson overview
    • 3 Videos
    • 25 Minutes
    • 4 Steps
Lesson Description
Content marketers are constantly battling for the attention of their prospects and customers. To help ensure that you’re heard, you need to be genuine and tell a story that appeals to your audience. Your goal is to make a human connection. It’s about resonating with people, people that need your help or guidance. In the world of business, a story helps you create contrast between choices. Stories will help your prospects make sense of decisions they’re about to make, whether it’s deciding on a needed product or service or making a purchase.
Taught By
Headshot of Lindsay Thibeault
Lindsay Thibeault

Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings.

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