Contextual Marketing Certification Frequently Asked Questions (FAQs)

    General Contextual Marketing Certification Questions

  • We are all different people, with our own preferences and needs. Most marketing still provides the same website experience, regardless of whether we’re landing on a website for the first time or if we’re already a customer!

    Contextual marketing personalizes a user’s experience on your website, based on the context of who they are and what they’re looking for. Aside from smart content, contextual marketing focuses on creating a website designed with your users in mind.

  • The certification is available to HubSpot Professional or Enterprise accounts. (Smart content is only available to those account types.) 

    The two-part Contextual Marketing Certification is designed for HubSpot-Certified users that are comfortable with lead segmentation strategies.

  • Your certification preparatory materials are comprised of 4 sessions taught by one of HubSpot's Contextual Marketing experts. Each is 30-45 minutes long.  Watch each of the four classes at your own pace. It is highly recommended that you work your way through each session sequentially, beginning with "Creating a Remarkable User Experience," as the content is cumulative.
  • In order to become officially Contextual Marketing Certified, you must pass an exam and practicum. You have 90 minutes to answer 75 multiple choice and true/false questions and must score 75% or more. After passing the exam, practicum details will be provided, which includes how to submit your smart content for review. 
  • No coding knowledge is needed. The certification is geared towards marketers. It is not aimed at designers or developers. (See if the HubSpot Design Certification is right for you.)

    Test and Practicum Questions

  • Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

    You can take the test up to five times before getting locked out for 30 days.

  • Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 
  • Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test in one sitting.
  • All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 

    Please accept our apologies for the inconvenience! The test will unlock itself 24 hours after you received the notification that your time expired.

  • No. Practicum requirements must be met in just one portal.

    Can I submit a client's portal?

    Yes, as long as all of the practicum requirements are met.

  • While the practicum is tied to your portal as a whole, your test - and your certification badge as a whole - is tied to your email address. So even if your portal has already been approved, you still need to submit your portal and your specific email address for review using the practicum submission form.

    Just be sure you submit your practicum using the same email address with which you passed the test and you'll be good to go!

  • First off, congrats on your submission! We’re excited to see what you’ve been up to. If you passed your test more than two weeks ago and your practicum has yet to be approved, you may receive an email like this.

    These messages are sent out a set amount of time from when you passed your test, so if you’ve already submitted your practicum when you receive one, disregard it. Not to worry - it doesn’t mean we don’t have your practicum! It’s just still in our grading queue for the week.      

    If you receive this message and it has been more than 5 business days since your practicum was submitted, please contact the certifications team.

  • If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article:

    Badges & Certificates

  • Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal or create a free account here.        

    Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap.

    Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

  • Yep! In your HubSpot account, when you change your name in Settings (when logged into your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.
  • The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!
  • Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

    • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site or upload the image. 
    • Display your badge to inbound marketers across the world in the community. This actually happens automatically when you create an account with the same email you used to become certified.
    • Add your badge to your email signature! 
    • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your Certification to your profile.
  • After you pass your certification test, you'll be given your embed code.        

    You can copy that code and paste it onto your website, anywhere you would like the badge to show up.

  • If you're familiar with HTML, you can edit the embed code. Look for the img tag and add your height and width parameters.


  • Head over to, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!

  • You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

    And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate. 


  • The marketing industry evolves at a rapid pace. We update our certifications to keep up with these changes, so you'll need to get re-certified on a yearly basis.

    This isn't too uncommon. This model is similar to Google and other marketing certification programs. We want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

  • While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.
  • Your new certification badge will extend 13 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

  • For more information about HubSpot's Certification Expiration Policy, check out this page.

    Feedback & Support

  • We'd love to hear about it. Please contact our certifications team by filling out the following form.

  • HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >>

    Here are some of the more relevant certifications to the Inbound Certification:

    • Inbound Sales Certification: This is similar to the inbound course, but focused on helping sales to sell the inbound way. 
    • Email Marketing Certification: Email marketing is one of the most commonly utilized channels for digital marketers today. Learn how to make the most of your contact database by sending marketing emails that people love.
    • Content Marketing Certification: This course will teach you how storytelling, content creation, repurposing, and promotion come together to build an inbound content marketing machine that grows your business, and your career.
    • View all certifications >>
  • Unfortunately, there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

    You can also submit a web ticket to our friendly Support team, and they will get back to you with help within one business day.                  


  • First, if you haven't already, we recommend adding your Contextual Marketing Certification to your LinkedIn profile, as that can increase your profile views by six times, on average.

    Then, head over to the community to look through the opportunities available posted on the job board.

  • Head over to and sort by profiles of people who have the Contextual Marketing Certification.
  • Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.    

Check out our other certifications