Email Marketing Certification Frequently Asked Questions (FAQs)

    General Email Marketing Certification Questions

  • HubSpot's Email Marketing Certification is a free course and certification open to anyone and everyone. From email marketers to entrepreneurs to cC-suite executives, this course helps you stay on top of the latest trends in the email marketing world.


    This free training is comprised of nine lessons that vary from 10 to 30 minutes. There’s an additional optional lesson focused on how to get started with marketing using the Marketing Hub Starter software. They cover how an email marketing strategy can help fuel your overall inbound strategy and build trust with your contacts. This course teaches you how contact management, segmentation, email design, deliverability, analytics, lead nurturing, and optimization come together to create an email marketing strategy that grows your business.

  • Anybody who is looking to learn a holistic approach to creating an email marketing strategy and some of the more detailed best practices and tips.

  • This certification includes nine pre-recorded lessons tied to the training in each lesson. Each lesson is around 10 to 30 minutes in length.

  • Feel free to contact our @HubSpotAcademy handle on Twitter. Or reach out to Inbound Professor @CSembler, who is the lead instructor in this course.

  • You can retake the exam at any time by selecting the ‘retake the exam’ button on the exam page. You can also email your exam breakdown to yourself to review.

  • When we calculate your score, we look at incorrect answers/number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.

  • Each test question is designed to test your knowledge. Topics are pulled directly from the key points laid out in each of the 9 lessons. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.

    If you’re looking to review the concepts, check out the study guide to identify the key areas that will be taught in each lesson.

  • To access your badge, navigate to the Learning Center, located in the upper right- hand corner of your HubSpot account under your picture or domain. From here select the Learning Center choice in the drop-down menu, and navigate to the Tracks section of the Learning Center.

    Search for the Email Marketing Certification. You’ll see a brief description under a Review track button and directly to the right a View certification link. This is where you can access your badge and share it with others!

    • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
    • If we provide you with a certification badge, certificate, or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
    • Except as described below, all certification badges must include an individual's name. Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the partner’s company or agency name.            
    • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
    • If you wish to write about the certification or content, or share images and graphics being used, we request that you do not release any specific test questions or answers, and link back to the certification program. More information on our content usage and guidelines can be found here:
    • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission. This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
    • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
    • We may change the name or appearance of any certification badge as necessary, and you must use the most up-to-date version.
    • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out this page
    • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.

Sign-up for free courses