Email Marketing Certification Frequently Asked Questions (FAQs)

    General Email Marketing Certification Questions

  • HubSpot's Email Marketing Certification is a free email marketing course and certification that is open to anyone and everyone. From email marketers to entrepreneurs to c-suite executives, this course helps you stay on top of the latest trends in the email marketing world.

    The free training is comprised of 9 classes that vary from 10 -45 minutes. They discuss how email is a sustainable channel to close leads and delight customers. This course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business.

  • Anybody who is looking to learn a holistic approach to email marketing, and learn some of the more detailed best practices and tips. 
  • This certification includes nine pre-recorded training classes tied to the training in each class. Each class is around 10-45 minutes in length.
  • Feel free to contact our @HubSpotAcademy handle on Twitter.

    Test Questions

  • Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

    You can take the test up to five times before getting locked out for 30 days.

  • Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 
  • Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test in one sitting.
  • All our certification tests are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 


    Please accept our apologies for the inconvenience! The test will unlock itself 24 hours after you received the notification that your time expired.

  • We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!

  • When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.
  • If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article: http://help.hubspot.com/articles/KCS_Article/Email/How-can-I-resubscribe-to-HubSpot-emails.

    Content Questions

  • Nope. As long as you have your login information, you are able to login to view the content and access the exam.
  • The certification is receiving constant improvements based on feedback and changing trends!
  • This certification includes nine pre-recorded training classes tied to the training in each class. Each class is around 10-45 minutes in length.

    Badges & Certificates

  • Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal or create a free account here.        

    Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, submit this form!

    Oh and a friendly reminder that according to the Terms and Conditions, the certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

  • Yep! In your HubSpot account, when you change your name in Settings (when logged into your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.
  • The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!
  • Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

    • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site or upload the image. 
    • Display your badge to inbound marketers across the world in the inbound.org community. This actually happens automatically when you create an account with the same email you used to become certified.
    • Add your badge to your email signature! 
    • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your certification to your profile.
  • After you pass your certification test, you'll be given your embed code.        

    You can copy that code and paste it on your website, anywhere you would like the badge to show up.

  • If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.

    Community

  • Head over to inbound.org, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!

  • You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

    And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate. 

    Expirations

  • The world of email marketing is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does email and email strategy. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.

    And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

  • The world of email marketing changes fast! We want to make sure that you remain at the forefront of knowledge and to continue to find success with it.                  

    So if you'd like to learn about what is new in the world of email marketing, we think you'll find a lot of value in renewing your certification.      

  • While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.
  • Your new certification badge will extend 25 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

  • For more information about HubSpot's Certification Expiration Policy, check out this page.

    Feedback & Support

  • We'd love to hear about it. Please contact our certifications team by filling out the following form.

  • Unfortunately, there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

                
    You can also submit a web ticket with our friendly Support team, and they will get back to you with help within one business day.                  

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