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Email Marketing Certification Frequently Asked Questions (FAQs)

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    General Email Marketing Certification Questions

  • HubSpot's Email Marketing Certification is a free course and certification that is open to anyone and everyone. From email marketers to entrepreneurs to c-suite executives, this course helps you stay on top of the latest trends in the email marketing world.

    The free training is comprised of 9 lessons that vary from 10 -45 minutes. They discuss how email is a sustainable channel to close leads and delight customers. This course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business.

  • Anybody who is looking to learn a holistic approach to email marketing, and learn some of the more detailed best practices and tips. 
  • This certification includes nine pre-recorded lessons tied to the training in each lesson. Each lesson is around 10-45 minutes in length.
  • Feel free to contact our @HubSpotAcademy handle on Twitter.
  • We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!
  • When we calculate your score, we look at incorrect answers/number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.
  • Each test question is designed to test your knowledge. Topics are pulled directly from the key points laid out in each of the eleven lessons. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.
  • If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article:
    • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
    • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
    • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.            
    • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
    • If you wish to write about the certification, or content, or share images and graphics being used - our request is that you do not release any specific test questions or answers, and link back to the certification program. More information on our content usage and guidelines can be found here: http://www.hubspot.com/content-usage-guidelines. 
    • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission.  This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
    • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
    • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.
    • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page
    • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.

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