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What is World Certification Week?

What started as a one-day celebration of knowledge in 2020 has since transformed into an annual event where learners, HubSpot customers, and partners to come together to learn, hear from industry experts, get certified to stand out, and help local communities.

The impact of World Certification Week goes beyond enabling learners to grow their careers or get accredited. For every certification awarded during the event, HubSpot will donate $5 USD to an education-focused charity (up to $50,000 USD).

By completing a certification, you will be supporting organizations that nurture youth to tackle societal problems through social entrepreneurship or that help to ensure that all children have an opportunity for education.

WCW woman what is WCW

$100,000

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in donations

made within the last 3 years

+95

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countries with awarded

certifications

+479,000

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active certified

users

How to Participate in World Certification Week

1

Create your account or sign in to your existing HubSpot Academy account.

 

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Sign up for our launch event on May 15th, where we’ll celebrate another year of certifications and the beginning of WCW ‘23.

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Invite your colleagues and friends, so you can raise money together  by completing certifications during World Certification Week.

2

Browse our catalog of certifications and choose which you want to complete.

 

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Start your certification early so you can complete all that are on your list. 

 

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Reserve a spot in one of our free live training sessions to take your certification and get all your questions answered. HubSpot Academy professors will be available to support your learning.

3

Take and pass your certification exams between Monday, May 15, and Friday, May 19, and we'll donate $5 to an education focused charity. 

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Remember that only certifications completed and passed during World Certification Week will count towards the donation. 

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Share your participation by posting your new certificate on social media using the hashtag #worldcertificationweek Don’t forget to tag @ HubSpot Academy.

Explore Free Certifications

Events Calendar

 

EST PST May 9th May 11th
May 15
May 16 May 17 May 18th  May 19th

9:00

6:00

 

 

HubSpot Solutions Partner Panel on Accreditations

 

 

Automation Spotlight: Optimize Your Marketing Processes

       

9:30

6:30

 

Build Your WCW Learning Path

HubSpot Academy 101


 

       

10:00

7:00

 

 

Create Your Accreditations Game Plan

Getting Started with HubSpot Academy

     

10:30

7:30

 

       

Accreditations Office Hour

11:00

8:00

 

   

How to Use HubSpot Academy to Onboard and Upskill Your Employees

The State of Customer Education

Fireside Chat on AI and the Changing Marketing Landscape

11:30

8:30

 

     

12:00

9:00

Start your engine: Get ready for WCW!

Build Your WCW Learning Path

 


HubSpot Academy 101 

 

Share your partner superpower and make the most of the WCW

 

It’s a wrap! Let’s close World Certification Week together

12:30

9:30

         

1:00

10:00

 

 


Getting Started with HubSpot Academy

Choose Your Own HubSpot Academy Adventure

Leveraging Certifications to Elevate Your Career

   

1:30

10:30

       

2:00

11:00

     

Create Your Accreditations Game Plan

 

Leveraging Certifications to Elevate Your Career

 

2:30

11:30

       
 
North America        Latin America & Iberia        France        South East Asia & India        Australia & New Zealand        DACH
 

EST

PST

May 9th

12:00-1:30

9:00-10:30

Start your engine: Get ready for WCW!

 

EST

PST

May 11th

9:30-10:30

6:30-7:30

Build Your WCW Learning Path

11:00-12:00

8:00-9:00

Build Your WCW Learning Path

 

EST

PST

May 15th

 9:00-10:00

 6:00-7:00

 HubSpot Solutions Partner Panel on Accreditations

9:00-10:00

6:00-7:00

Automation Spotlight: Optimize Your Marketing Processes

9:30-10:30

6:30-7:30

HubSpot Academy 101

10:00-11:00

7:00-8:00

Create Your Accreditations Game Plan

11:00-12:00

8:00-9:00

HubSpot Academy 101

1:00-2:00

10:00-11:00

Getting Started with HubSpot Academy

 

EST

PST

May 16th

10:00-11:00 7:00-8:00

Getting Started with HubSpot Academy

11:00-12:00 8:00-9:00

How to Use HubSpot Academy to Onboard and Upskill Your Employees

1:00-2:00 10:00-11:00

Choose Your Own HubSpot Academy Adventure

 2:00-3:00

11:00-12:00 

 

Create Your Accreditations Game Plan

 

EST

PST

May 17th

11:00-12:00

8:00-9:00

The State of Customer Education

12:00-1:00

9:00-10:00

Share your partner superpower and make the most of the WCW

12:00-1:00

9:00-10:00

Leveraging Certifications to Elevate Your Career

 

EST

PST

May 18th

11:0i0-12:00 8:00-9:00

Fireside Chat on AI and the Changing Marketing Landscape

2:00-11:00 11:00-12:00

Leveraging Certifications to Elevate Your Career

 

EST

PST

May 19th

10:30-11:30 7:30-8:30

Accreditations Office Hour

12:00-1:00 9:00-10:00

 

It’s a wrap! Let’s close World Certification Week together

 

North America        Latin America & Iberia        France        South East Asia & India        Australia & New Zealand        DACH

 

 

Which Certifications Should I Take?

Individuals

Partners

Digital Marketing

Take the first step towards becoming a digital marketing professional. This comprehensive certification program will provide you with the skills you need to succeed in today's online world. 

From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to users and search engines, you'll learn everything you need to excel in your career. 

HubSpot

Architecture I:

Data Models & APIs

Understand how data lives and flows through HubSpot; Discover how to map outside data models to HubSpot's structure, and learn about the integration tools and limitations available at each HubSpot edition to level-set with clients, as well as HubSpot's API endpoints, including capabilities and limitations. 

Gain an understanding of the different authentication mechanisms and when each one is appropriate. Finally, you'll learn how to create behavioral events in HubSpot to build a well-rounded picture of your client's data. 

Social Media Marketing

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. 

Invest in your business’ growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

CMS for

Developers II:
Best Practices

Explore how to develop websites that prioritize web accessibility, performance optimization, SEO, and HubSpot-specific best practices.

As a web developer, you're responsible for creating websites that delight your customers and generate leads for your business. It's not enough, however, for your website to look great — it also needs to be accessible, fast, and search-friendly.

Frictionless 

Sales

If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use t
he frictionless selling framework so your team can spend more time selling, and discover how to align your team with your target buyer while transforming your team through a culture of learning.

Objectives-Based Onboarding

This certification offers a deep dive into becoming a strategic advisor, project manager, and growth planner when executing the objectives-based onboarding methodology for HubSpot Solutions Partners. 

Learn how to onboard your customer by making your customer’s priorities your priorities during onboarding, so you can accomplish your goals faster. 

 

 

Individuals

Digital Marketing

Take the first step towards becoming a digital marketing professional. This comprehensive certification program will provide you with the skills you need to succeed in today's online world. 
From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to users and search engines, you'll learn everything you need to excel in your career. 

Social Media Marketing

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. 
Invest in your business’ growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

Frictionless Sales

If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use t
he frictionless selling framework so your team can spend more time selling, and discover how to align your team with your target buyer while transforming your team through a culture of learning.

 

Partners

HubSpot Architecture I: Data Models & APIs

Understand how data lives and flows through HubSpot; Discover how to map outside data models to HubSpot's structure, and learn about the integration tools and limitations available at each HubSpot edition to level-set with clients, as well as HubSpot's API endpoints, including capabilities and limitations. 
Gain an understanding of the different authentication mechanisms and when each one is appropriate. Finally, you'll learn how to create behavioral events in HubSpot to build a well-rounded picture of your client's data. 

CMS for Developers II: Best Practices

Explore how to develop websites that prioritize web accessibility, performance optimization, SEO, and HubSpot-specific best practices.
As a web developer, you're responsible for creating websites that delight your customers and generate leads for your business. It's not enough, however, for your website to look great — it also needs to be accessible, fast, and search-friendly.

Objectives-Based Onboarding

This certification offers a deep dive into becoming a strategic advisor, project manager, and growth planner when executing the objectives-based onboarding methodology for HubSpot Solutions Partners. 
Learn how to onboard your customer by making your customer’s priorities your priorities during onboarding, so you can accomplish your goals faster.

 
 

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HubSpot Video

Your Impact

By completing a certification, you’re contributing to your community. For every certification awarded during the event, HubSpot will donate $5 USD to an education-focused charity (up to $50,000 USD). Learn more about the organizations HubSpot is supporting this year. 

North America & EMEA

Teach For All is a growing network of 60 independent organizations and a global organization that works to accelerate the network's progress. TFA partners are developing leadership in classrooms & communities to ensure all children can fulfill their potential.

Japan

Teach for Japan, a Teach For All partner oragnization, wants to change the world from the classroom. TFJ trains young teachers leaders to provide a higher quality education in Japanese schools.

LATAM & Liberia

Women in Latin America to be underrepresented in the workforce. Laboratoria, an organization operating in Latin America, empowers women who dream of a better future to start and grow transformative careers in technology.

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South East Asia

From birth, children from the bottom 20% in Singapore receive less access to financial and social resources than their peers from other socio-economic statuses.Children’s Wishing Well offers multiple programs to address these issues

Australia & New Zealand

The Indigenous Literacy Foundation is an Australian not-for-profit founded in 2011 that works to address the educational disadvantages faced by Indigenous Australian children and young people by providing access to books and literacy programs.

Invite Others to Learn

TOGETHER OUR IMPACT IS MORE SIGNIFICANT

Share how you’re participating in World Certification Week by using #worldcertificationweek on your social channels.

  

Sign up for World Certification Week