Contextual Marketing Certification Frequently
Asked Questions (FAQ)

Table of Contents

General Contextual Marketing Certification Questions

What is contextual marketing?


We are all different people, with our own preferences and needs. Most marketing still provides the same website experience, regardless of whether we’re landing on a website for the first time or if we’re already a customer!

Contextual marketing personalizes a user’s experience on your website, based on the context of who they are and what they’re looking for. Aside from smart content, contextual marketing focuses on creating a website designed with your users in mind.

Who is the Contextual Marketing Certification for?

The certification is available to HubSpot Professional or Enterprise accounts. (Smart content is only available to those account types.) 

The two-part Contextual Marketing Certification is designed for HubSpot-Certified users that are comfortable with lead segmentation strategies.

How long is the certification?

Your certification preparatory materials are comprised of 4 sessions taught by one of HubSpot's Contextual Marketing experts. Each is 30-45 minutes long.  Watch each of the four classes at your own pace. It is highly recommended that you work your way through each session sequentially, beginning with "Creating a Remarkable User Experience," as the content is cumulative.

How do I get certified?

In order to become officially Contextual Marketing Certified, you must pass an exam and practicum. You have 90 minutes to answer 75 multiple choice and true/false questions, and must score 75% or more. After passing the exam, practicum details will be provided, which includes how to submit your smart content for review. 

Do I need to know how to code to complete this certification?

No coding knowledge is needed. The certification is geared towards marketers. It is not aimed at designers or developers. (See if the HubSpot Design Certification is right for you.)

Test & Practicum

I didn't pass my test! Can I take it again?

Of course! If you don't pass, you must wait 48 hours before taking the test again. (Pro tip: Use those 48 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test. You can take the test up to three times before getting locked out for 30 days.

Can I save my test progress and come back later?

Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test within one sitting.

I tried to take the test but when I logged in, it told me that I did not pass. I haven't even taken the exam! What happened?

All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time, but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 

Please accept our apologies for the inconvenience! The test will unlock itself 48 hours after you received the notification that your time expired.

I passed but think I can get a better score! Can I take it again?

We don't offer retakes for those who have passed. Raw test scores aren't displayed anywhere. If you pass, you pass!

You calculated my score wrong, and I should have passed.

When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. Since each section contains a different number of questions that are asked,  the percentages aren't all weighted the same. If, after taking another look at your score using the above formula, things still seem off, contact the certifications team..

I never received an email after taking the test.   

If you've ever unsubscribed from any HubSpot email, you may not receive certification-related email. If you'd like to re-subscribe, please contact the certifications team.

Can I submit more than one portal for my practicum?

No. Practicum requirements must be met in just one portal.

Can I submit my client's portal?

Yes, as long as all of the practicum requirements were created by you.

I passed the test, but it still says I'm "not yet certified." 

Congratulations on passing the exam. 

The Contextual Marketing certification has two parts: a test and a practicum. In order to get officially certified, you'll need to pass the test AND submit a practicum that meets the requirements.The details of what the practicum includes are included in the email you'll receive when you pass the test.

What else if someone else at my company has passed the practicum already? Do I need to submit my own?

While the practicum is tied to your portal as a whole, your test - and your certification badge as a whole - is tied to your email address. So even if your portal has already been approved, you still need to submit your portal and your specific email address for review using the practicum submission form.

Just be sure you submit your practicum using the same email address with which you passed the test and you'll be good to go!

I submitted my practicum more than 5 business days ago, but haven't yet heard back. What's the status?

If you've ever unsubscribed from any HubSpot emails, you may not receive the email notifying you that your practicum has been approved. 

If it's been more than 5 business days since your practicum was submitted and you're still waiting for results, the easiest way to check your status is to log into your portal, head over to "Certifications," and scroll down to the HubSpot Certification. If you see a green box around it that says "Status: passed," you're all set!

I've submitted my practicum, but I just got an email reminding me to submit it.

First off, congrats on your submission! We’re excited to see what you’ve been up to. If you passed your test more than two weeks ago and your practicum has yet to be approved, you may receive an email like this.

These messages are sent out a set amount of time from when you passed your test, so if you’ve already submitted your practicum when you receive one, disregard it. Not to worry - it doesn’t mean we don’t have your practicum! It’s just still in our grading queue for the week.      

If you receive this message and it has been more than 5 business days since your practicum was submitted, please contact the certifications team.

Can you reset my password? The reset isn’t working.

Unfortunately there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

You can also submit a web ticket with our friendly Support team and they will get back to you with help within one business day.    

Badge & Certificates 

What's the difference between the badge and the certificate?

The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!

Can I change the name on my certification badge?

In your HubSpot account, when you change your name in Settings that also updates the name on your certification badge and certificate.

Friendly reminder: according to the Terms and Conditions, the Contextual Marketing Certification badge must include an individual's name. Companies or agencies are not permitted to put their company or agency name on a certification badge. 

Can I move my certification to a different email address?

Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal, or create a free account here.        

Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap.. 

Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

What's the best way to show off my badge?

Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

  • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site, or upload the image. 
  • Display your badge to inbound marketers across the world in the community. This actually happens automatically when you create an account with the same email you used to become certified.
  • Add your badge to your email signature! 
  • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. This can increase your profile views by up to six times. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your Certification to your profile.

How do I embed the badge on my website?

After you pass the certification test and practicum, you'll be given your embed code. An example of where you can find it is shown below:    


You can copy the code and paste it onto your website. 

How do I re-size this badge?

If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters. 


Can I use your slides in my own presentation, or blog about the certification?

You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a gray button that says "Download Slides."

And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate. 


Why does my certification expire after one year?

The marketing industry evolves at a rapid paces. We be update our  certifications to keep up with these changes, so you'll need to get re-certified on a yearly basis.

This isn't too uncommon. This model is similar to Google and other marketing certification programs. We want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

I received an email saying there’s a new version of one of my certifications available, but then it says I’ll get access to it in 30 days. Which is right?

While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.

If I have X days left before expiration but re-certify now, will it extend 13 months from the original expiration date or the re-certification?

Your new certification badge will extend 13 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

For more information about HubSpot's Certification Expiration Policy, check out this page.

Feedback & Support: 

I noticed a spelling or grammatical mistake.

We'd love to hear about it. Please submit your comment to the certifications team.

I am looking for another certification and can't find it. Where are they listed?

HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >


Now that I'm Contextual Marketing certified, where can I look for new job opportunities?

First, if you haven't already, we recommend adding your Contextual Marketing Certification to your LinkedIn profile, as that can increase your profile views by six times, on average.

Then, head over to the community to look through the opportunities available posted on the job board.

Where can I find people who are Contextual Marketing certified to hire for my company?

Head over to and sort by profiles of people who have the Contextual Marketing Certification.

Does being "Certified" or holding a badge mean someone knows how to do great marketing, be an awesome agency, create great web design, etc.?

Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.    

Other Terms and Conditions

Are there any other terms or rules I should know about?

Yep, read on.

  • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
  • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
  • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.     
  • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
  • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission. This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
  • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
  • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.          
  • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page. 
  • We might change access to certifications, prerequisite requirements for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.
  • Unless otherwise specified, any practicum submitted that does not expressly meet the parameters set out on the practicum submission page will be rejected.                   
  • Unless otherwise specified, no certification with a practicum component will be granted unless we have approved that practicum.

I have a question that wasn't answered above.

You can contact the certifications team with your question and we'll get back to you as soon as possible.