Agency Unfiltered

Hosted by Kevin Dunn, Agency Unfiltered is a biweekly web series and podcast that features interviews with agency owners around agency operations, growth, and scale. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't.

Upcoming Episodes of Agency Unfiltered

  1. Gabriel Marguglio from Nextiny MarketingJan 02, 2019
    Episode 1

    Creating Your Agency's Video Strategy

    Gabriel joins us to talk video strategy: both as a customer service tool for your agency and as a service offering for your clients. Learn how to allocate resources and develop processes to start your own scalable video strategy today.

    Watch now
  2. Ryan Malone from SmartBug MediaJan 16, 2019
    Episode 2

    Building an Agency Team Structure for Scale

    Ryan discusses SmartBug’s team structure and how his agency’s org chart has changed over time to accommodate growth. We talk about team (or “pod”) structures, career pathing, and how SmartBug split up responsibilities by role.

    Watch now
  3. Romi Dexter from Hype & DexterJan 30, 2019
    Episode 3

    The Power of Process Development

    Romi and her team were able to take their agency from concept to platinum HubSpot partner in only nine months. Romi shares her learnings along the way, the processes they prioritized and mapped out first, and how they approach client delivery.

    Watch now
  4. Eric Baum from BluleadzFeb 13, 2019
    Episode 4

    EOS and Forecasting Your Organizational Chart

    Eric teaches us about the Entrepreneurial Operating System (EOS), what it changed operationally for Bluleadz, and how other agencies can get implement it into their firm. He then navigates the history of his org chart and what the future holds.

    Watch now
  5. Daryn Smith, from MPULLFeb 27, 2019
    Episode 5

    Strategically Manage Your Team's Capacity

    Daryn talks capacity management and his recommendations for monitoring, managing, and optimizing your delivery team’s capacity. We discuss the tools his team uses, the processes they have developed, and how he takes advantage of under-capacity teams.

    Watch now
  6. Ingunn Bjøru from AvidlyMar 13, 2019
    Episode 6

    How We Navigated a 4 Agency Acquisition

    Ingunn joins us to discuss how her team approached the M&A and creation of Avidly, how she knew it was time to open the discussion, and what the transformation into Avidly meant for her leadership team, her employees, her processes, and her clients.

    Watch now
  7. Remington Begg from Impulse CreativeMar 27, 2019
    Episode 7

    Offering Conversational Engagement as a Service

    Remington joins us to talk through conversational engagement, how agencies leverage chat for themselves, and where they should get started. He then pivots to how agencies should position conversational strategy to their clients and how the service can be scaled.

    Watch now
  8. Tommy Butcher from LyntonWebApr 10, 2019
    Episode 8

    Tips for Effectively Managing a Remote Team

    Tommy drops by to talk about managing a remote workforce. He starts at the beginning with the initial decision and the benefits they’ve seen since. He then walks through how they’ve built their internal processes to set their remote team up for success.

    Watch now
  9. Jackie Hermes from Accelity MarketingApr 24, 2019
    Episode 9

    Why Agencies Need to Be More "Picky"

    Jackie teaches us the art of being “picky”, the benefits of pickiness, and the ramifications for not being picky. It can be hard to say no, agencies should be selective in the clients they bring in, in the services they offer, and in the hires they make.

    Watch now
  10. Ranya Barakat from IDS AgencyMay 08, 2019
    Episode 10

    Hiring and Retaining Top Agency Talent

    All the way from Santiago, Chile, Ranya sits in to share how she’s been able to build an effective team for her agency. We talk about her candidate pipeline, her interview process, and her focus on professional development.

    Watch now
  11. Darren Ratcliffe from Digitl / Six and FlowMay 22, 2019
    Episode 11

    Unlocking New Revenue with GDD

    Darren helps break down growth-driven design, the data-driven re-imagining of web design. Learn how his team transitioned from traditional web design to GDD, how he updated his processes for delivery, and what GDD has achieved for his customers.

    Watch now
  12. Pete Nicholls from HubDoJun 05, 2019
    Episode 12

    Navigating the Common Marketing, Sales, and Delivery Pitfalls

    After working with agencies across the globe to help scale, Pete comes in the studio to share his tips and tactics on how to navigate the most common roadblocks agencies face around marketing, sales, and client delivery.

    Watch now
  13. Christine Mortensen from Sprk'dJun 19, 2019
    Episode 13

    Developing Your Agency’s Mission

    Christine kicks of season two by talking how developing her agency’s mission. We dig into why it’s important to make an impact to society, how you can go about creating your own mission, how you get buy-in from the team, and how it impacts your go-to market.

    Watch now
  14. Beth Carter from Clariant CreativeJul 03, 2019
    Episode 14

    Finding and Keeping the Right-Fit Clients

    Beth teaches us about the importance of finding right-fit clients. She shares why it’s so important to qualify for fit, how she identifies if a potential client is a right or wrong fit, and what impact this has on the client experience. We also talk about when and how it’s appropriate to move on from bad-fit clients.

    Watch now
  15. Jill Wilson from Simple Machines MarketingJul 17, 2019
    Episode 15

    Driving Value with Workshops and a Niche

    In this episode, Jill drops by to discuss the value her agency has found in finding their niche. She explains how aligning around a niche can positively impact marketing, sales, and service. We then dig into running workshops and why “getting a look under the hood” is so valuable for her team.

    Watch now
  16. Paul Brienza from Laughlin ConstableJul 31, 2019
    Episode 16

    Managing Increasingly Sophisticated Clients

    It’s no secret: clients have become more tech savvy and in tune with the digital landscape, which has the opportunity to add friction to your team’s ability to consult and drive strategy. Paul explains what this growth in sophistication looks like, how he has tweaked his model to account for these advancements, and how he prioritizes continuous improvement for his team.

    Watch now
  17. Scott Baradell from IdeaGroveAug 14, 2019
    Episode 17

    Transitioning Your Agency from PR to Digital

    Scott sits in to teach us how he successfully made the transition from traditional PR to digital marketing. He explains why he moved from PR to a full menu of digital services, how his processes and team structure changed to account for this transition, and why PR and digital marketing are a great fit for pairing together.

    Watch now
  18. Mike and Nikole Rose from Mojo Media LabsAug 28, 2019
    Episode 18

    Implementing Open Book Financial Management

    Mike and Nikole join us to talk about open book financial management: a practice in which Mojo shares their financials with the team to have everyone think like business owners. We talk about why they incorporated this financial transparency, how it’s impacted the organization, and how interested agencies can get started themselves.

    Watch now
  19. Bob Afsari from Campaign CreatorsSep 11, 2019
    Episode 19

    Shattered By Embezzlement and How We Climbed Out

    As an agency CEO, Bob’s story is an interesting one: in 2016, Bob had an employee embezzle three hundred thousand dollars from his agency’s payroll account. In this episode, Bob shares this story in full and how he was able to rebuild his agency by refining his services, building more structured processes, and updating the way their source and qualify candidates.

    Watch now
  20. Damien Cabral from TribalVisionSep 25, 2019
    Episode 20

    3 Programs for Improving Your Profitability

    In the season two finale, Damien shares how his agency was able to improve their profitability. Specifically, how they’ve created formalized career paths to improve employee retention, how they’ve built an expansive freelancer partner network for low cost delivery, and how they introduced a lower-tiered retainer price point to help combat client churn rates.

    Watch now
  21. Travis White from NeighbourhoodOct 09, 2019
    Episode 21

    Rolling Out a Full Agency Rebrand

    Travis White, Managing Director of Neighbourhood, just recently rebranded his agency. Formally known as The Raiders, Travis talks through his motivations for a rebrand, how he knew it was time, how he handled the full rebrand process, and what the next steps are for the new brand.

    Watch now
  22. Alexandria Hart from Good Joo JooOct 23, 2019
    Episode 22

    Eliminating Scope Creep

    Alexandria Hart, founder of Good Joo Joo, joins us to talk scope creep: what it is, how to avoid it, how to course correct when it happens, and how to leverage it into a conversation around extending an SOW.

    Watch now
  23. Sheila Mitham from Inbound FinTechNov 06, 2019
    Episode 23

    Using Thought Leadership to Boost Client Results

    Joining us this episode is Sheila Mitham: CEO of Inbound Fintech. Serving primarily in the B2B space, Sheila educates us on how she incorporates thought leadership into her client engagements to address customer pain-points and build valuable, credible content.

    Watch now
  24. John Elmer from Bayard BradfordNov 20, 2019
    Episode 24

    The Sales-First Approach to Marketing

    John Elmer, CEO of Bayard Bradford, leads with a sales-first approach to their marketing services. John teaches us why helping clients build the system to store, manage, and close sales opportunities is so important before driving marketing leads—and how you can help improve clients’ ROI metrics with a sales-first approach.

    Watch now
  25. Alison Leishman from Spitfire InboundDec 04, 2019
    Episode 25

    Defining and Documenting Your Employee Onboarding Process

    Alison Leishman, cofounder of Spitfire Inbound, joins the show to talk about her team’s onboarding process. She teaches us about why defining and documenting a process is so important, how she customizes onboarding tracks by role and function, and how she ties a defined onboarding process to happy clients and positive results.

    Watch now
  26. Carter & Cameron from Creative CaveDec 18, 2019
    Episode 26

    How to Run an Inbound Paid Ads Strategy

    Carter and Cameron, Partners at Creative Cave, come on the show to discuss paid ads and how they fit into their agency’s overall inbound strategy for clients. They discuss why agencies shouldn’t see paid ads and inbound as two competing channels—instead, view paid ads as a powerful channel for inbound ROI.

    Watch now
  27. Rich Wood from Six and FlowJan 01, 2020
    Episode 27

    Lessons Learned from a Merger Breakup

    Rich Wood, Managing Director of Six and Flow, joins us to talk about a merger attempt that ended in a breakup. While never easy, Rich walks us through why they opened up a merger discussion with another agency, how the team integration went, and what ultimately led to the split.

    Watch now
  28. Tyler Pigott from Lone Fir CreativeJan 15, 2020
    Episode 28

    Recovering After Losing 50% of Revenue in 30 Days

    Tyler Pigott, Principal of Lone Fir Creative, joins us to talk about a major agency recovery he lost 50% of the agency’s revenue in a 30 day period. We talk about sticking to a sales process, consolidating tool investments, building the right team, in other lessons learned in saving the agency.

    Watch now
  29. Jessica Miller from PR20/20Jan 29, 2020
    Episode 29

    The Artificial Intelligence Agency

    Jessica Miller, VP and Managing Director of PR20/20, comes on the show to talk about artificial intelligence: how agencies can define what it is, how to talk about it with clients, how to identify real applications of it, and how it impacts service delivery.

    Watch now
  30. Gabriel Marguglio from Nextiny MarketingFeb 12, 2020
    Episode 30

    Tech Stack Discovery and the Platform Consultancy Agency

    Gabriel Marguglio, CEO of Nextiny Marketing, joins us to discuss how he was able to maximize the opportunity around technology consultation. Learn how to embrace software, platform capabilities and become a platform consultancy agency.

    Watch now
  31. John and Lucy from ESM InboundFeb 26, 2020
    Episode 31

    Why We Began Productizing Agency Services

    John and Lucy, Directors of ESM Inbound, have built out a unique structure to their pricing, billing, and contracts: their services are productized and available a la carte and without any retainer commitments. Learn more about their motivations, successes, and lessons learned in making the pivot to productizing their services.

    Watch now
  32. Jani Aaltonen from Sales CommunicationsMar 11, 2020
    Episode 32

    Offering Education as a Service

    Jani Aaltonen, Founder of Sales Communications, hosts a rolling calendar of small group workshops that have added a ton of force to his agency’s flywheel. Jani joins us to talk about the structure of his classroom training offering, the value in trust, the impact on revenue, and how others can get started.

    Watch now
  33. Bob & Verity from B2B Marketing LabsMar 25, 2020
    Episode 33

    Navigating Your Critical Scale Points

    Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer, invest in marketing, build an HR arm, and more.

    Watch now
  34. Etienne Turner from Digital J2Apr 08, 2020
    Episode 34

    Fueling Growth with Internal Data Scorecards

    Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operations, marketing, sales, HR, and client performance. In this episode, we talk about how he sets the agency’s goals, where granularity fits in, and how others can set and track their targets.

    Watch now
  35. Greg Linnemanstons from Weidert GroupMay 06, 2020
    Episode 35

    ESOP: Employee Stock Ownership Plans

    Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, and his clients. We discuss why their leadership decided to set up an ESOP for Weidert Group, the financials and factors to consider for your agency, and the benefits you may see.

    Watch now
  36. Doug Davidoff from Imagine Business DevelopmentMay 20, 2020
    Episode 36

    Aligning Pricing with Client Expectations

    Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.

    Watch now
  37. Brendon Dennewill from DenamicoJun 03, 2020
    Episode 37

    Digital Transformations Through Technology

    Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to leverage data, systems, processes, and technology to help your clients succeed with a true digital transformation of their customer experience.

    Watch now
  38. Blake Kendrick from FullFunnelJun 17, 2020
    Episode 38

    Ensuring Data Integrity for True Business Intelligence

    Blake Kendrick, Director of Operations for FullFunnel, talks about his team’s approach to reporting: specifically, auditing fields and schema on the backend to pull through as impactful, actionable data.

    Watch now
  39. Trish Lessard from MediajunctionJul 15, 2020
    Episode 39

    Mastering Client Web Projects

    Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while keeping these projects under budget, within scope, and delivered on time.

    Watch now

Sign up for a free profile on HubSpot's Agency Directory and Academy Learning Center profile

Kevin Dunn

Kevin Dunn is a Manager of Education on HubSpot Academy and leads the content creators responsible for partner and developer education. In addition to hosting Agency Unfiltered, Kevin is also a public speaker who’s delivered presentations at HubSpot’s INBOUND conference and at agency events across the globe.

Twitter: @kevin_dunn
LinkedIn: /in/hubspotkevin

Subscribe to Agencies Unfiltered