Lesson Plan: Introduction to Buyer Personas

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Teach your students all about buyer personas.

There are currently 3.2 billion internet users, but only a select few will become customers of any one business. How can an entire company align around attracting, converting, closing and delighting the right group of people? The answer is Buyer Personas.

Buyer personas are semi-fictional, generalized representations of your ideal customers. Personas help everyone at a business -- in marketing, sales, product, and services -- internalize the ideal customer they’re trying to attract, and relate to their customers as real humans.

This lecture contains:
  • A concept overview
  • Lesson objectives
  • Learning outcomes
  • Required reading and viewing resources
  • Activity and exercise

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