Content marketing is a core part of bringing new customers to you and making sure they are interacting with your brand. A creative, well-thought-out, and targeted content marketing strategy can significantly impact a brand's awareness and success as a company.
This syllabus is designed to establish content marketing as the foundation for executing an effective inbound marketing strategy. Students will learn a content creation framework that focuses on producing effective content consistently. The syllabus will guide students through creating content that both humans and search engines love, ensuring they are being found by their target market and delighting them as well.
Students will strengthen their understanding of how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business, and eventually, a career.