Download the 2019 Inbound Sales Syllabus

A free resource for all professors.

In collaboration with Harvard University and Bentley University

Teach your students social media marketing

Social media is everywhere. Increasingly, it is where people live out their lives - making connections, staying informed, finding jobs, and even falling in love. 

If people have changed the way they live and buy things, it follows that marketing and sales must update as well to match this new lifestyle.

This course will present an in-depth overview of creating an effective social media strategy. It will focus on four primary areas:

  • Research
  • Planning and strategy
  • Implementation
  • Measurement

Likes and views don’t magically turn into revenue. Businesses must harness social media to attract, convert, close and delight customers and turn them into promoters.

Whether you end up using social media professionally or personally, there is tremendous value in understanding why businesses are on social and how they use it to generate revenue.