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Over 20 years of experience in Digital. Founder of Magical Analytics and Billy Shears Ads (currently part of Rockin). HubSpot Certified Trainer. Mentor at Telefónica for AOF, Lecturer for the Advanced Digital Advertising and Marketing Program at IE Business School. Certified Web Analytics Consultant in Google Analytics, Online Marketing Project Manager, Trainer in Online Marketing, and SEM Campaign Manager (certified since 2009 in Google Adwords, specializing in advanced advertising and reporting and analysis, as well as certified in Bing Ads). DoubleClick DFA and DFP (trafficking). Over 5 years of experience working with Public Administrations and preparing tenders.