Most meetups are around 2 hours long. Polling your members for feedback is a great way to nail down an agenda format moving forward, but feel free to adopt the below format for your first few.
Also note, that moderating discussion is a challenging thing! Make sure questions asked are relevant to the entire group. If someone has a particular question about his or her specific strategy, it would probably be best to discuss at the end of the event.
Suggested Agenda:
- Networking (15 minutes)
- Introductions (10 minutes)
- Smaller groups: have members introduce themselves
- Larger groups: ask the group who is a HubSpot customer, partner, or other
- Presentation (35-45 minutes)
- HubSpot representative presentation
- HUG Leader presentation (or presentation by a member)
- Live landing page audit
- Live product demo
- Case Study presentation (Dig into an experiment a member did and their results.)
- Workshop
- Speaker panel
- Q&A & Discussion (30 minutes)
What Should You Discuss at Your Next Meetup?
There are a variety of topics that you can choose from, be it a marketing staple like content strategy, or a newer trend. Take a look at some popular starter ideas below:
- Analytics & Reporting
- Content Creation
- Sales and Marketing Alignment (Smarketing)
- Developing a Lead Nurturing Campaign
- Social Media
- Recent HubSpot Updates