Creating Your Meetup Agenda

Most meetups are around 2 hours long. Polling your members for feedback is a great way to nail down an agenda format moving forward, but feel free to adopt the below format for your first few.

Also note, that moderating discussion is a challenging thing! Make sure questions asked are relevant to the entire group. If someone has a particular question about his or her specific strategy, it would probably be best to discuss at the end of the event.

Suggested Agenda:

  1. Networking (15 minutes)
  2. Introductions (10 minutes)
    • Smaller groups: have members introduce themselves
    • Larger groups: ask the group who is a HubSpot customer, partner, or other 
  3. Presentation (35-45 minutes)
    • HubSpot representative presentation
    • HUG Leader presentation (or presentation by a member)
    • Live landing page audit
    • Live product demo
    • Case Study presentation (Dig into an experiment a member did and their results.)
    • Workshop
    • Speaker panel
  4. Q&A & Discussion (30 minutes)


What Should You Discuss at Your Next Meetup?

There are a variety of topics that you can choose from, be it a marketing staple like content strategy, or a newer trend. Take a look at some popular starter ideas below: 

  • Analytics & Reporting
  • Content Creation
  • Sales and Marketing Alignment (Smarketing)
  • Developing a Lead Nurturing Campaign
  • Social Media 
  • Recent HubSpot Updates


Need More Ideas?

Check out the HUG content library for full presentations.