It wasn’t too long ago that digital ads were just awful. They were intrusive, annoying, and definitely not targeted. More often than not, when we thought of ads, we thought of spam. But over the past couple of years, a lot has changed. The networks have standardized the ads we see to make them reflect organic content. They punish ads that aren’t targeted or relevant to your audience. Best of all, tools like pixels, and lookalike audiences let you expand your reach, while still reaching individuals who are uniquely interested in your product.
In a recent market survey, 95% of marketers said that digital advertising is more important to their overall marketing strategy now than it was even two years ago. In today’s Inbound Learning Broadcast, join Alex Girard and Jorie Munroe as they discuss why advertising is so important to effective marketing today, and how you can use advertising to grow better.