How To Blog If You Don’t Have the Time
Blogging can seem like an overwhelming task if you are strapped for time. Perhaps you’re the owner of your business and are already overloaded with the task of running your business, or perhaps your marketing director has other priorities siphoning your precious time. Either way, here are some ways to make sure your blog consistently has fresh new content, even when you’re short on time:
1. Ask your coworkers to contribute
Asking your coworkers to contribute will allow your readers to get different perspectives on your blog topic. Also, you can benefit from the varied expertise your fellow employees have gained from all their different backgrounds and experiences. So not only are you sharing some of the burden by asking for help, but you’ll be improving your blog at the same time.
2. Have incentives to encourage your coworkers to blog
If your coworkers start whining about how little time they have to help you with the blog, run an incentive program. For example, you can offer a $25 or $50 Amazon Gift Card for the employee that writes the article with the most page views every month.
3. Schedule a block of time to blog every week
Set aside time every week to blog, and schedule it in your calendar just as you would schedule a meeting. Even go to a conference room or office library to work on your blog so that people aren’t interrupting you at your desk. By scheduling in blogging ahead of time, you won’t feel that nagging in the back of your brain the rest of the week that asks “What am I going to blog about next?” because you know you’ll have time to come up with a topic in your next scheduled blogging time.
Remember, a good blog article only has to be between 200 and 400 words. As long as you structure your blog article around a long-tail keyword, use that keyword in your title, write 200-400 words, and include a nice image in your post, you’re all set. Blogging doesn’t have to be such a time-consuming task after all!
This question was asked by Bill Hobbib from Enedca during last week's blogging webinar.
What advice do you have on finding time to blog?
Photo credit: DVS