Lead Nurturing Training

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Learn About Lead Nurturing
Learning Home > Lead Nurturing

New to HubSpot? Start at the beginning.

Lead nurturing is drip emailing that helps you automate the process of driving leads further along the buying cycle. Here are the top step-by-step tutorials that will show you how to set up Lead Nurturing Campaigns in HubSpot:

HubSpot Workflows tool

  1. Import existing leads into HubSpot
  2. Build out your first lead nurturing campaign
  3. Workflows Frequently Asked Questions (FAQ)
  4. How to set up internal email notifications in Workflows

Download HubSpot's lead nurturing guides

These are the guides and worksheets created by HubSpot's Inbound Marketing Consultants, and sent to their customers to help them with their lead nurturing strategy. Now you have access to all of them in one place!

1.  6 Step Guide to Lead Nurturing

2.  Lead Nurturing Workbook

Watch training webinars on lead nurturing

Now that you've learned the basics, it's time to learn how to use lead nurturing as part of your inbound marketing strategy. You can go in order and watch everything, or browse through and find the topics most interesting to you.

Lead Nurturing

3 Webinars | Nov 2012

Learn the best practices of building a lead nurturing campaign, and how to plan get your leads all the way through your sales cycle.

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The Buyer's Journey

2 Webinars | Oct 2013

Learn what The Buyer’s Journey is and how to apply it to your Inbound Marketing and sales. 

Browse examples of customers' lead nurturing campaigns

If you still need inspiration, here are some of the best examples of your fellow HubSpot customers running lead nurturing campaigns.

Learn advanced lead nurturing strategies

Now you're ready to learn more advanced lead nurturing strategies. The next section includes the top articles for each strategy, so you don't need to spend your time digging around our site to find them! Choose a topic and get started.

Planning the content

Writing the emails

Setting up lead nurturing