Integrate HubSpot's industry leading software into your courses
Prepare your students for the real world with real life software in the classroom
Teach Website Design
Teach your students how to design web pages to educate and sell to their audience.
Students will be able to build a powerful website with our CMS with smart content capabilities.
Teach Email Marketing
Using our email tool, you can teach students to communicate with prospective clients.
Students will be able to write, design, and automate effective emails with their contacts.
Teach Ad Campaigns
Track the return-on-investment of the ads your students create.
Students can use Facebook, Instagram, LinkedIn, and Google Ads to create content that resonates with their audience.
Teach Social Media
By creating, scheduling, and publishing your social media posts in HubSpot, you’ll teach your students to become the social-savvy employees they’ll need to be.
Students can track the success of their social media campaigns and expand their audience.
Teach Chatbots
HubSpot’s AI chat uses a client’s past conversations to contextualize their experience.
It’s the new age of conversational marketing! Your students can design automated chat flows that don’t feel bot-y.
Teach Blogging
Blogs are the present and future of content marketing. Teach your students to write blogs to drive traffic to your website from Google search, social media, and beyond.
HubSpot’s blog tool allows your students to create blog posts to promote their campaigns.
Teach SEO
Show your students that a robust content strategy builds search authority.
Using HubSpot’s content strategy tool, students will be able to understand how search engine algorithms change and shift their marketing tactics accordingly.
Teach Lead Conversions
Tracking when strangers become clients is critical in understanding what marketing initiatives are working.
Teach your students to A/B test headlines, images, calls-to-actions, page design, and more, to see which version drives their business forward.
Join the Education Partner Program
College and University teachers get the full $6,000/mo subscription of HubSpot software for free to use academically with their students.
*Must be teaching at an accredited higher education institutionTeach students to connect with their audience in a way that is helpful & human.
Teach the HubSpot CRM
Building and managing relationships with customers has never been more important (and more complex) than it is today.
Students will learn why a CRM is important in organizing information about their customers in one centralized location, capture more new leads, and grow their database.
Teach List Segmentation
Help your students create a segmentation and contact management strategy.
Students will learn why segmentation is important in helping you create and organize relationships with your clients.
Teach Automation
Teach the next frontier of automation: With HubSpot’s automation, students will learn to work smarter and not harder.
Our tools make it easy for students to easily visualize, customize, and personalize workflows, automate dozens of tasks beyond just email, and nurture relationships on autopilot.
Use high-level reporting to see what works and how to improve on future marketing campaigns.
Teach Analytics
Teach your students how to measure the performance of their marketing campaigns.
With the built-in analytics, reports, and dashboards in HubSpot, it’s easy for your students to become smarter data-driven marketers and analyze the performance of your websites and marketing campaigns
Teach Reporting
Employers are looking for students who can speak to the success of their work. How will you get them there?
With our Reporting tools, students can create hundreds of dashboards based on any metric in HubSpot's software.
Teach A/B Testing
Teach your students that intuition isn’t enough.
With our A/B Testing tools, students will be able to test which emails, blogs, and websites are leading to more touchpoints with clients, more visits to their website, and better use of their time.
Hear how other professors have transformed the classroom experience for their students.
Get Started Using HubSpot's Marketing Software for Free
We created this program to give professors all the tools they need to teach digital marketing & sales in the classroom. Apply below to access our free software and resources.