Inbound Marketing
Learn how businesses attract, convert, close and delight their customers. In this syllabus, students will integrate the Inbound Marketing certification, create buyer personas and develop appropriate content marketing strategies.
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Content Marketing
Students will learn a content creation framework for producing effective content on a consistent basis and create content that both humans and search engines will love. Students will become stronger and more strategic content marketers.
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Inbound Sales
Inbound Sales is a powerful strategy for starting, running and growing a business. This syllabus will prepare students to sell a product or service across different business models and integrates both the Inbound Sales and Inbound Software certifications.
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Social Media
This syllabus will present an in-depth overview of creating an effective social media strategy. Students will examine statistics from social channels such as Instagram and Twitter, develop social media plans, and create budgets to establish buy-in from executives.
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Entrepreneurship
This syllabus was developed with HubSpot for Startups to help students enter the world of startups using inbound marketing. Students will create content, integrate the Inbound certification, and discuss articles by HubSpot's CEO, Brian Halligan.
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Digital Advertising
This syllabus will help students learn how to create a digital advertising strategy that not only drives business value, but that also delights an audience. Students will learn how content marketing fundamentals can be applied to digital advertising through learning the process of building out effective digital advertising campaigns.
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Brand Engagement
The way brands engage with audiences is constantly changing with new social media platforms and software tools. Help students learn an innovative approach to audience engagement and solving real business problems with our Brand Engagement case study, developed in partnership with CatalystCreativ and Amanda Slavin
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Business Project
Teach Inbound Marketing by helping students implement best marketing practices and tools. HubSpot created this course to help students work through what a business needs to plan, build, and implement an inbound strategy.
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Social Media Audit
The Social Media Audit project leads students through auditing a brand's social media presence through the lens of brand engagement. Students will strengthen their understanding of how a brand can better interact with and engage their customers through social media to improve their brand's awareness and reputation.
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INBOUND Discussion Questions
This assignment is based on Brian Halligan's keynote talk from INBOUND 2019 about the new species of disruptor, the experience disruptor. Students will have questions to answer, either individually or as a discussion based on the concepts covered in the talk
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Sending an Email Campaign
Email marketing still remains one of the most powerful and effective way for companies to communicate with customers and convert prospects into customers. This assignment goes over the basics of creating and sending an email campaign from start to finish in HubSpot's software
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INBOUND Writing Assignment
This assignment has students answer a writing prompt based on Brian Halligan's talk at INBOUND 2019 conference about a new species of disruptor. Students will dive into the DNA of these new disruptors and how their core competencies can be applied to existing companies
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Buyer Persona Lesson Plan
Having a strong understanding of your buyer persona(s) is critical to everything related to customer acquisition and retention: from driving content creation to sales execution to new product development.
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Sales Representative
Teach your students the methods of selling to today's consumer using an inbound sales approach and modern sales technology used by professionals everyday
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Digital Marketing Strategy
Your students will become digital marketing experts as they learn how to build out effective multi-channel campaigns across the top nine digital marketing domains
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Automation Across the Flywheel
Teach your students about how automation can make processes more efficient and improve customer experience
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