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Education Partner Resources

Inspire students to learn digital marketing and sales with HubSpot's free resources. Integrate our content — syllabi, projects and certifications — into university courses.

Sample Syllabi

Inbound Marketing Syllabus

Inbound Marketing

Learn how businesses attract, convert, close and delight their customers. In this syllabus, students will integrate the Inbound Marketing certification, create buyer personas and develop appropriate content marketing strategies.

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Inbound Sales Syllabus

Inbound Sales

Inbound Sales is a powerful strategy for starting, running and growing a business. This syllabus will prepare students to sell a product or service across different business models and integrates both the Inbound Sales and Inbound Software certifications.

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Content Marketing Syllabus

Content Marketing

Students will learn a content creation framework for producing effective content on a consistent basis and create content that both humans and search engines will love. Students will become stronger and more strategic content marketers.

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Social Media Syllabus

Social Media

This syllabus will present an in-depth overview of creating an effective social media strategy. Students will examine statistics from social channels such as Instagram and Twitter, develop social media plans, and create budgets to establish buy-in from executives.

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Entrepreneurship Syllabus


This syllabus was developed with HubSpot for Startups to help students enter the world of startups using inbound marketing. Students will create content, integrate the Inbound certification, and discuss articles by HubSpot's CEO, Brian Halligan.

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Case Studies & Projects

brand case study

Brand Engagement

The way brands engage with audiences is constantly changing with new social media platforms and software tools. Help students learn an innovative approach to audience engagement and solving real business problems.

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business project png

Business Project

Teach Inbound Marketing by helping students implement best marketing practices and tools. HubSpot created this course to help students work through what a business needs to plan, build, and implement an inbound strategy.

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Lessons & Certifications

Don't know where to start and need a guide?

Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by our experts to prepare you for your student's success

Explore our Learning Paths

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Tap into the driven and passionate community of Education Partners to create an amazing course for your students.