Inbound Marketing
Learn how businesses attract, convert, close and delight their customers. In this syllabus, students will integrate the Inbound Marketing certification, create buyer personas and develop appropriate content marketing strategies.
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Inbound Sales
Inbound Sales is a powerful strategy for starting, running and growing a business. This syllabus will prepare students to sell a product or service across different business models and integrates both the Inbound Sales and Inbound Software certifications.
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Content Marketing
Students will learn a content creation framework for producing effective content on a consistent basis and create content that both humans and search engines will love. Students will become stronger and more strategic content marketers.
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Social Media
This syllabus will present an in-depth overview of creating an effective social media strategy. Students will examine statistics from social channels such as Instagram and Twitter, develop social media plans, and create budgets to establish buy-in from executives.
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Entrepreneurship
This syllabus was developed with HubSpot for Startups to help students enter the world of startups using inbound marketing. Students will create content, integrate the Inbound certification, and discuss articles by HubSpot's CEO, Brian Halligan.
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Brand Engagement
The way brands engage with audiences is constantly changing with new social media platforms and software tools. Help students learn an innovative approach to audience engagement and solving real business problems.
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Business Project
Teach Inbound Marketing by helping students implement best marketing practices and tools. HubSpot created this course to help students work through what a business needs to plan, build, and implement an inbound strategy.
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