Education Partner Program Resources | HubSpot Academy

Resources for Education Partners

Inspire your students to learn digital marketing and sales with HubSpot's free resources. Easily integrate our training content — lesson plans, syllabi, classes, and certifications — into your college or university course.

We provide documentation, training, and community support for educators using HubSpot's marketing and sales software in their classes. Spend your time teaching, not explaining the software.

Every piece of content we offer is classroom tested and industry approved. We believe in access to education for everyone, so our content is free for Education Partners and their students.

Sort By: Category

Learning Teaching Documentation

Certifications

HubSpot certifications teach and test proficiency in inbound marketing and sales, content and email marketing, and HubSpot software. Use them as a supplement to your courses and exams or even as a primary textbook.

Inbound Speed Round

Test your students' digital marketing skills as they compete against the clock in this Jeopardy-style quiz game. It's a great classroom activity to get students excited about digital marketing. Top scores are immortalized on the leader board!

Digital Marketing Syllabus

This syllabus is your template for building a comprehensive digital marketing course. It contains an overview, learning objectives, readings, viewings, exercises, and more. It’s completely modularized so you can adopt what works best for your course.

User Guides

User guides are comprehensive manuals that help you master a specific tool or activity in the HubSpot software. They're key resources for students and teachers looking to use the HubSpot Marketing and Sales software to its full advantage.

Lesson Plans

Lesson plans provide everything teachers need to create remarkable lessons on key marketing and sales topics. The ready-made lesson plans come complete with concept introductions, viewings, readings, examples, and exercises.

Software

Education Partners get free academic use of HubSpot's marketing and sales software. Give your students access to market-leading software used by over 20,000 customers worldwide. They’ll learn to combine theory and practice — just like the professionals do.

Projects

Teach your students how successful professionals start and grow a business. Whether it's creating a newsletter or a social media strategy, HubSpot projects make great assignments, group projects, or in-class activities.

Community

An active and growing community of HubSpot users and certified professionals. It’s another way for your students to find support while using our software and certifications. Self-sufficient learning and support to help you focus on teaching.