Inbound Marketing
Learn how businesses attract, convert, close and delight their customers. In this syllabus, students will integrate the Inbound Marketing certification, create buyer personas and develop appropriate content marketing strategies.
Content Marketing
Students will learn a content creation framework for producing effective content on a consistent basis and create content that both humans and search engines will love. Students will become stronger and more strategic content marketers.
Inbound Sales
Inbound Sales is a powerful strategy for starting, running and growing a business. This syllabus will prepare students to sell a product or service across different business models and integrates both the Inbound Sales and Inbound Software certifications.
Social Media
This syllabus will present an in-depth overview of creating an effective social media strategy. Students will examine statistics from social channels such as Instagram and Twitter, develop social media plans, and create budgets to establish buy-in from executives.
Entrepreneurship
This syllabus was developed with HubSpot for Startups to help students enter the world of startups using inbound marketing. Students will create content, integrate the Inbound certification, and discuss articles by HubSpot's CEO, Brian Halligan.
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Digital Advertising
This syllabus will help students learn how to create a digital advertising strategy that not only drives business value, but that also delights an audience. Students will learn how content marketing fundamentals can be applied to digital advertising through learning the process of building out effective digital advertising campaigns.
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a powerful strategy for starting, running, promoting, and growing a business. Working in tandem with our SEO course, this syllabus covers the fundamentals of SEO in an effort to give students the necessary knowledge, skills, and tools to optimize SEO
HubSpot Academy - From short courses to comprehensive certifications, students have the opportunity to learn email and content marketing, social media, SEO, sales strategies and more. Students can add globally recognized certifications to LinkedIn profiles to show employers their expertise.
Free Business and Marketing Resources - More than 500 Ebooks, guides, templates and webinars created by HubSpot to help businesses grow and strategize. Topics include SEO, Buyer Personas, Social Media, Sales and more.