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Developing an Effective Sales Hook
A key part of the sales process is the sales hook. Often one of the first interactions one will have with a prospect or lead, an effective sales hook can be the difference between a conversation continuing or losing a deal.
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Sending an Email Campaign
Email marketing still remains one of the most powerful and effective way for companies to communicate with customers and convert prospects into customers. This assignment goes over the basics of creating and sending an email campaign from start to finish in HubSpot's software
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Buyer Persona Lesson Plan
Having a strong understanding of your buyer persona(s) is critical to everything related to customer acquisition and retention: from driving content creation to sales execution to new product development.
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INBOUND Discussion Questions
This assignment is based on Brian Halligan's keynote talk from INBOUND 2019 about the new species of disruptor, the experience disruptor. Students will have questions to answer, either individually or as a discussion based on the concepts covered in the talk
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INBOUND Writing Assignment
This assignment has students answer a writing prompt based on Brian Halligan's talk at INBOUND 2019 conference about a new species of disruptor. Students will dive into the DNA of these new disruptors and how their core competencies can be applied to existing companies
HubSpot Academy - From short courses to comprehensive certifications, students have the opportunity to learn email and content marketing, social media, SEO, sales strategies and more. Students can add globally recognized certifications to LinkedIn profiles to show employers their expertise.
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