These courses are based on The Seventh Level, the debut book from Amanda Slavin, Co-founder and CEO of the brand consulting firm CatalystU, and the developer of The Seventh Level Engagement Framework. The book is the most comprehensive exploration of the framework to date.
The framework demystifies engagement by breaking it into seven distinct levels, and providing users with tools, questions, and a methodology for evaluating and elevating their own audience engagement. The Seventh Level Engagement Framework is the secret sauce behind everything Slavin’s team does at CatalystU, the creative agency that she founded with the CEO of Zappos, Tony Hsieh—this book is that recipe.
To effectively teach this course, you should first understand the framework. There are a couple of ways to get started;
First, read The Seventh Level book. You can purchase/download your own copy here.
Second, leverage the resources available to you through HubSpot. In partnership with Slavin, HubSpot Academy has developed a free brand engagement course, which you can take here, as well as a 4 part blog series on the Framework, which you can read here.
In addition, within each of the lessons in this course, there are HubSpot Academy lessons to help teach additional concepts as well as links software tools that are needed to complete that lesson.
To learn more about The Seventh Level Engagement Framework and access additional free resources created by the CatalystCreativ team, visit their website.